WEST VANCOUVER’S ROLE

West Vancouver, a suburban residential suburb, is determined to maintain its lifestyle with its mountain background and its marine and parklike setting. As a Tesidential community, it is adequately served by its commercial areas. There has been a trend, which is continuing, to improving the quality of commercial buildings both in replacement and in new construction.

The addition of new homes in the Westhill, Caulfeild Plateau = and waterfront fill-in areas has been slightly above the projections. The population increase stands at about 2% per year.

An extraordinary escalation in land values and prices of homes took place in the last year and this has had an effect of steadying

the home building and acquisition market and™ reducing the new con-

struction level to normal.

While the trend in residential construction is largely single family, ar- chitectural skills in designing cluster homes in certain areas will maintain the density and at the same time preserve larger dreas of treed space.

The municipal policy is to maintain the present den- sities of housing in the single family areas, which results in the maintenance of a quality type of construction and development. The im- plementation of develop- ment cast by-laws requires

INDUSTRY HAS

for park purposes. This policy will preserve West Vancouver's garden-like setting. .

Studies have been made, plans are in process and

projects are being con- sidered to improve the commercial downtown

Ambleside and Dundarave areas for convenience and attractiveness. These in- clude major additional parking facilities, utilization and upgrading of rear lane areas, the development of

DERRICK HUMPHREYS Clyde Avenue as an eventual : shopping mall with new construction to pay into pedestrian connections

funds for roads, water supply, drainage and parks, and to allocate certain areas

through to the south side of the commercial area. It is hoped’ and planned that

ESCAPE ROUTE for those who keep Vancouver's

heart beating... British Properties as seen from Stanley Park.

SPECIALIZED ADVERTISING NEEDS

Whether your industry is involved in machining or manufac-

turing, making hot-dogs or he

licopters, you need to reach your

potential clientele, whether it be through Corporate brochures, mailers, point of purchase posters and handouts or through advertisements in trade magazines or specialty features such as

this.

INDUSTRIAL ADVERTISING NEEDS IMPACT Impact gained through professionally designed advertising.

Your prosentation should be speciall

your

designed to complement

usiness and to attract your cular market. Proper, con-

sistent visual presentation can make you money. Whether it be

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ckage design or a totally coordinated cam.

epartment at the NORTH SHORE NEWS can assist

Prices are competitive with any agency or graphics house in Vanvouver and! will gladly give you an estimate

PORTFOLIO.

THANK YOU:

Corporate logos, brochures, stationery. record album covers, T-shirts. magazine ads. bus boards, bus shelters, posters, newspaper ads, editorial design and illustration.

Big Bird Sound, British Columbia & Yulkon Com. munity Newspapers Association, Classic & Thorou red Motors, Coates Enterprises, Lions Gate Plymouth Chrysler, Randy Bachman, Sussex Realty. West Coast Drilling. The Waldorf School, Vancouver Whitecaps and all others us- ing these services.

2 . 1 os tec. t a pre ve , .

Page 3, Sept. 16, 1981 - A supplement to the North Shore News

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these developments can be done without cost to the general tax roll.

The future development on the southeast corner of the junction of Taylor Way and Marine Drive will be an exciting example of public and private cooperation. This will open up that en- trance area to the municipality, bordering on the bank of the Capilano River, in an open plaza-type setting.

While West Vancouver does not have an industrial focus as such, it is an essential part of the Greater Vancouver metropolis in providing quality residences in a setting that befits the B.C. landscape in general and English Bay. Burrard Inlet in particular. As in every major capital city, those who opegate_ the heartbeat of the City’s in- dustry requir schooling, recreation facilities and an environment to live in well apart from the hurly-burly of the business world.

DERRICK HUMPHREYS Mayor West Vancouver

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1981 |. International

Industry needs advertising — I need Industry

1 oe6 ~OG OF MOM EN-

Call me now atthe

THE NORTH SHORE NEWS nev‘

Tim Francis north shore

Cc 1 D

980. Sh frector news