UNLESS THE product is unavailable in this country, Furnitureland owner Aubrey Schneider prefers to buy his stock from Canadian manufacturers. He said the vast majority of his mezchandise is Canadian made because cf pride in his country, better service within, and the dollar exchange rate. The store has had much better success getting stock serviced when it comes from Cana- dian manufacturers, said Schneider.

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Buy Canadian with pride

goods made in our country to be inferior. But, said Colvin, when they think about it, they realize that isn’t the case.

Pride in our country and its products — along with a realiza- tion of the economic benefits of baying Canadian goods — should encourage consumers to buy pro- duets and services produced here rather than those from other countries, he said.

The second phase of the federal government’s ‘‘Canada. Buy into it.’ campaign was completed recently, This $1 million follow- up to the $4 million first phase includes promotional material sent to retailers and an advertising campaign aimed at consumers, both stressing that Canadians should purchase Canadian-made goods and services.

Subsequent phases to the “‘Canada. Buy into it.”” campaign have yet to be determined, but, Colvin explained, the ministry is looking for input from retailers before determining where to go from here.

Wilson outlined the objectives of the campaign, including stress- ing the importance of buying Ca- nadian, understanding the eco- nomic payback received, and promoting a sense of pride in Ca- nadian-made products.

Originally begun in response to community talks across Canada in 1991 and 1992, the ‘‘Canada. Buy into it.” campaign is aimed at personalizing the consumer deci- sion-making process so that peo- ple can more readily appreciate that jobs and prosperity issues are important to their own future.

information from Wilson’s of- fice explained that people want to believe in the positive attributes of Canadian-made products and ser- vices, yet buying Canadian is not always a high priority when Ca- nadians shop.

**People want the private sector to be involved in making the campaign as successful as possi- ble. As a nation, we understand the importance of competitiveness and want to learn more about what being competitive means for our economic future.

“There’s no sense in trying to force people to buy Canadian — people won't accept that kind of direction.’’

Instead, by outling the benefits gained by choosing Canadian- made products and services, con- sumets may be swayed towards making their purchases here for the good of the country, the ministry's promotional materials said.