FOR MOST men, shaving is nothing more than one of the miany tedious routines that must be endured every moming — as mundane os brushing your teeth or pulling up your socks,

By Carol Crenna Fashion Reporter

Yet the ritual of shaving has played a significant role in the lives of men throughout history.

The Greeks were the first to estiblish male grooming cenires, offering a full range of services such as beard cutting and wisnrning, shav- ing, manicures, and other cosmetic treatments,

During the Middle Aves, barbers were given new responsibilities including the application of leeches to reduce fever.

Whereas men of yesteryear would regularly spend an entire day at the barber shop, enjoying the many services and club-like atmos- phere, very few men today have ever had a professional shave.

With the perfect modern shave in mind, The Body Shop an interna- tional retailer of skin ind haircare products for men and women — asked Joseph De Franchiesco, a bar- ber of 33 years, to share his advice on getting a great shave.

Full steam ahead

“The key to a successrul shave is for the skin to be soft and warm before you begin.” says De Franchesco. “Many of the painful nicks and cuts can be avwoided if the proper steps are taken before you start shaving.”

The best way to achieve this is to place hot towels over the entire face and neck, leaving room for the eyes and mouth, and allow the steam to soak into the whiskers for about two minutes.

Lather up

To get the most out of your morn- ing shave, it is important for your skin to be properly moisturized.

Use a shaving brush to soften the whiskers and gently massage the shaving cream into the skin.

To avoid shaving the beard raw and irritating the skin, causing “razor burn,” make sure the lather always stays wet.

Avoiding stubble trouble

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Follow steps for shaving

Photo submitted

THE RITUAL of shaving has played a significant rote in the lives of men throughout history. The Body Shop offers modern men a line of skincare and shaving products to help them

attain the perfect shave.

Two of the most basic elements to a successful shave ure: always use a fresh sharp razor and have a light touch,

There's no need to press the razor into the skin, as a sharp razor requires little pressure to cut a well- prepared beard.

Muddiing through

Sixty per cent of men classify their skin as “oily.”

Try tackling this problem head-on with a mud soap, which is ideal for

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To sooth and protect

Battling the blade every moming can irritate the skin, no matter how carefully you've lathered and mois- turized,

Choose an aftershaving gel that contains aloe vera and comfrey extracts to calm tender freshly shaven skin, or one with primrose oil and cocoa butter to soothe and pro-

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