C4 - Wednesday, Sept. 2, 1981 - North Shore News

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DOCTORS CAii FOR ACTION

Alcohol ad ban urged for TV

HALIFAX (UPC) - The Canadian Medical Association has demanded that alcohol advertising be banned from television and have recommended a royal commission be set up to study the “human. grief” caused by alcohol con- sumption.

A resolution Tuesday by some_ 1,000 gathered in Halifax for the association’s annual meeting took aim at the electronic media because of what they called television’s “lifestyle image” to which young people are particularly vulnerable.

“There is urgency in the electronic media,” said Dr. R.W. Ghent, chairman of the CMA's council on health care. “It is making new drinkers in a younger age group.”

The CMA’s report on alcoholism stated people were drinking more and at an earlier age, possibly because the legal drinking age had been lowered from 21 to 19 or 18 in some provinces.

“There is some evidence that by 18 some people may be seasoned drinkers,” the report said.

A related resolution called for a federal inquiry into alcohol consumption—“one of our major health hazards, which has become an ac- ceptable social norm.” Ghent said.

“We feel strongly that the recommendations are the first tentative steps to establish a set of guidelines and rules that medically are sound and will offer guidance to young people as they grow into the drinking age,” Ghent said.

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“Alcohol has caused more medical problems and human grief than any drug that has ever affected mankind.”

Despite arguments from some doctors that royal commissions are expensive and often ineffective, Ghent said the federal government should foot the bill because it has made billions of dollars from the alcohol industry, but spends only a small amount on the treatment of alcoholism.

Dr. R.F. Clark, executive secretary of the Alberta Medical Association, said, “We need to make this a national concern, and the only way to do it is through a national commission.”

The CMA also decided to delay a review of the current abortion situation until next year. Since 1971, the association has wanted therapeutic abortions taken off the criminal code.

The resolution came after

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a réquest by outgoing CMA president Dr. W.D. Thomas that the association review its policies on sex education, Family planning and therapeutic abortions. .

But a resolution recommending federal and provincial governments

compel manufacturers to include health warnings on all alcoholic beverage containers in a manner

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similar to cigarette packages was defeated because members disagreed with the wording.

According to the resolution, the message would warn: “This substance is potentially dangerous to the health of the user.”

Ghent said the resolution was defeated because, “How in the hell do you expect to label a bottle of draft beer?”

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