Mike Northcott North Vancouver

Sleeping is pretty good. Aspiring work somewhat. But’ mainly, don’t eat at any ‘fast food restaurants;

‘ you'll feel worse.

"Randy Lindsay

North Vancouver

Drink . a boiler-maker.

| '.-Take a big glass:of beer,

. «drop in a shot glass full of "10 year old whiskey, and ‘drink the whole thing

straight down.

Doug MacLeod

Hazelton, B:C.

“ Sleep. I have no secret

ecipes. J don’t think

_ there is a real cure for a “hangover. A preventitive cure is best, but not as muchfun..

ve ane hard ae He titles and préstige.are. there...

while: appearances. were -

usually ‘thaintained, but! the. money was longi gone. Magazines. did not rate in: the media's financial’ “Who's: Who,” the dailies making more than twice as. much from their classified pages, but magazines should show advertising. «revenues of roughly $80 million this year.

‘b

It's fair to say that j in 1979 - magazines performed. on... par,,..with’, their traditional

= image: ; It’s. accepted : ‘within “the

industry. that long- established publications improved and that some of the newcomers, notably Harrowsmith, set new and ‘high standards.

Two factors helped the magazines. turn the corner - an amendment to the in- come tax act that took effect in 1976, and a change in public taste, .

'

Vides pe gre mb

City”

hanging probably much a cause, of «

core)

much: more receptive market

for: spect tok ees foctised -

-have beenthe: ‘making : of the. : “Canadian industry in the past few" years... Prime examples. “are: ‘Maclean $yToronto Life, “Woman Harrowsmith.

‘Inthe case of the. 75-year-

.Old Maclean's, the. change .. ‘was from generar erst

monthly to the: specialized, -

weekly newsmagazine. The ‘move to specialization was , completed in late 1978, after. an interim “period as a. bi- weekly, and has been

credited with. saving the

publication. «

es

Toronto Life has become one ‘of the archetypes of the special-interest. - magazine.

By concentrating on the “prenle. and events of the city

is; ine effect, ‘a’ glossy,” :

urbane variation of the rural. -weekly, I has” ‘inspired ‘imitations in other Cities,” with ‘the: better” “ones -

SUCCESS,

“and!

caught he interest 9: affluent urban‘ dweller:

liked gardening or simply’ “wanted to. become more: self