B14 - Wednesday, May 18, 1983 - North Shore News

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ICBC PROMOTING CAMPAIGN

B. C. buckling up for world record bid

A bid to make British Columbia a world leader in buckling up will be launched this month by ICBC in co operation with police and community groups.

This campaign, beginning May 20 aims to increase seat belt use from the current B.C. average of 56 per cent to 80 per cent. Intensive public information = and police enforcement programs will continue through May culminating in a two-day survey of seat belt use in 28 B.C. communities on June 3 and 4.

Authorities agree increased seat belt use can reduce the risk of serious injury or death in a crash by up to 90 per cent. Records show that 80 per cent of Canadians killed in motor vehicle accidents were not buckled up. Of 800 severely disabled men and women receiving no-fault benefits from ICBC, only five per cent were wearing seat belts at the time of the accident that changed their lives.

The “80% Clicks!”

campaign is the first of its ’

kind and will be filed for possible inclusion in the Guinness Book of World Records.

“Our provincial goal of an 80 per cent buckleup rate has not been achieved anywhere in the world,” says Patty Manduca, manager of ICBC’s’” Traffic Safety Education Department.

“We in B.C. are already way ahead of many countries in our concern to reduce injunes and deaths on the road. If we can reach our goal we will set a standard by

which the world will measure itself.”

The campaign slogan “80% Clicks!” and the

message “Let's pull together June 3 and 4” will be carried

that

on posters, bumper stickers, lapel buttons, information flyers and door-knob tags inviting B.C. residents to buckle up.

ICBC claim centres are being set up as distribution points for “80% Clicks!” materials to be picked up by students, police, and community groups planning events and displays in support of the program.

Flashing signs, billboards and shipboard broadcasts will carry the buckile-up message to travellers aboard B.C. Ferries. Major com- panies in the Lower Mainland and_ throughout the province will be en- couraged to use “80% Chicks!” bumper stickers on their fleet vehicles and initiate employee programs promoting séat belt use on

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The seat belt program is

the second of its kind to be organized by the Provincial Police Advisory Committee Since it was established by the Traffic Safety Education Department of ICBC in 1982.

The RCMP and municipal police forces will co- ordinate readblocks, road- side reminders and public information campaigns. Violation of seat belt laws can result in fines ranging

from $15 to $35. In addition, the courts and ICBC have the authority to reduce settlements in cases where not wearing a_ seat belt contributed to the severity of a claimant’s injuries.

Domestic car sales up 33 per cent

OTTAWA (UPC) - A surge of domestic car buying pushed motor vehicle sales in Canada to their largest year-over-year increase in

almost five years during March, Statistics Canada reported.

The federal agency said that sales reached 103,466 during the month, up 17 per cent from 88,437, in March, 1982. An increase of that

size had not occurred since September, 1978.

The entire increase came in sales of North American- built cars, which soared by 33.6 per cent to 59, 184. Sales of foreign-made_ cars dropped 1.7 per cent.

North American manufacturers grabbed 72.9 per cent of the Canadian car market during the month, compared to 66.4 per cent

during March, 1982. Japanese-made cars took 22.2 per cent of the market - down from 27.2 per cent -

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