21 - Sunday, October 6, 1985 - North Shore News

Business

Protecting the company name

ONCE your business is established, with a name and logo customers trust, you don’t want another business to steal your name or trademark and ruin

its reputation.

There are two things you can do to prevent that from happening.

If you have a trademark, you can register it with the Registrar of Trade Marks office in Ottawa. It will cost you $150 to register your word, symbol or picture for a 15-year period. Registra- tion can then be renewed.

The owner of a registered trademark has the exclusive right to its use in Canada. That owner can also sell the trademark, or licence others to use it.

It will be up to you to make sure no other business is using your registered trademark in Canada, and to take legal action if this hap- pens. The fact that your trademark is registered will help you to prove in court

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that your business has the sole right to use it,

There are no application forms for registering a trademark. Instead, write to the Registrar of Trade Marks, Ottawa/Hull, KIA 0OE1, and ask for a copy of the Trade Marks Act and the Trade Marks Rules publica- tions. You can either prepare an application on your own, or pay for the services of a trademark agent.

Trademarks can also be registered in foreign coun- tries.

While ali businesses operating in B.C. must -reg- ister with the Ministry of

See How Page 28

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