JANET KING, marketing director for Lousdale Quay, holds an award received from the Inierwationsl Council of Shopping Centres for ex- cellence ia marketing. Lonsdale Quay won the award for its Vancouver Symphony Orchestra promotion.

Budgets turn red ink

about beth the inccaae and outgo.

Based locally, Mike Grenby writes a money column which ap- pears in newspapers across Canada. Aithough he also works as an independent financial ad- viser, Mike will respond to readers’

From page 59 money, not a purgatory demand- ing constant self denial.’”

We live in a society that en- courages people to spend and not worry about where the moncy is coming from. Next week, I'll teview some basic techniques to help you feel more comfortable

Quay lands marketing honor

LONSDALE QUAY was honored recently for excellence in market- ing from the International Council of Shopping Centres.

The North Vancouver public market took first place tite in Marketing for Specialty Centres for its April 1988 Musical Quays Promotion, in which Quay mer- chants sponsored a major fund- raising campaign for the finan- cially troubled Vancouver Sym- phony Orchestra. Over $9,000 was donated to the VSO trust fund.

One hundred and fifty one Ca- nadian shopping centres entered the competition in different categories.

“it’s always nice to be recogniz- ed by your peers,’” Lonsdale Quay Market general manager Particia Parente said of the award. ‘To think that the Quay is under 50,009 GLA (square feet) and won over much larger centres — we feel pretty proud.”’

Ie is the third major award pres- ented to Lonsdale Quay Market at the ICSC national competition since its opening in 1986.

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questions and story ideas through the paper.

Write to Mike Grenby, Money Columnist, North Shore News, 1139 Lonsdale, North Vancouver V7M 2H4. Mike cannot reply in- dividually but will answer as many of your letters as possible in his column,

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