north shore news

NEWS photo Mare Rovner

A driver snakes his way through the windy course.

Insurance cheaner for course grads

CDI sponsoring driving course

CANADIAN Direct Insurance (CDI) is moving into new terri- tory in its battle against high auto insurance premiums by attacking the problem at the source: the lack of awareness and skill of drivers on the road today.

“We all assume that we are good drivers because we have

. been driving for 15, 20 or more years, when in fact many of us have developed poor driving habits over the years,” said CDI presidenr Guy Cloutier.

In partnership with Brown Bros. Ford, CDI is sponsor- ing an Advanced Collision Avoidance Course organized by British. Columbia’s own driving expert Ross Bentley and his Driving Unlimited dri- ving school to raise the level of

“If you are

ROSS BENTLEY

their field of vision and learn the proper use of ABS brakes. “British Columbians need to be encouraged to refresh their driving skills. Good dri- ving needs to be promoted, not because ICBC will fine you if you break the rules, but because it is the smart and socially responsible thing to do,” says Cloutier.

driving skills and going to refresh Racing profes-

promote smart socially respon- sible driving. Because it believes in the concept, CDI will be offering a

your driving skills, you might as well

sional Ross Bentley is one of the pionecrs of advanced = dri- ving courses in Canada. His ser- vices have been

10% discounton learn from the used by many

its optional

police —_ forces

Excess Liability professionals.” around the

and Collision premiums to those who suc- cessfully graduate from an approved advanced driving skill course such as the one offered by Ross Bentley. “Technology and cngi- neering of cars today is far more advanced than most drivers realize,” continued Clouticr. “Failure to properly use equipment ur handie cars in tight situations results in unnecessary crashes and injuries. For example, drivers can learn to position their side mirrors to maximize

country and in the U.S. “If ye going t refresh your driving skills, you might ay well learn from the professionals,” Cloutier said.

CDI has been making sig- nificant inroads in the auto- mobile and home insurance industry in British Columbia since its launch two years ago. It now has 130 employees, twice as many as last year. It is a wholly-owned subsidiary of Hongkong Bank of Canada with its headquarters in New Westminster.

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