34 —- Friday, May 28, 1999 ~ North Shore News

north shore news

les rise

to help Ford numbers

FORD of Canada’s best-ever truck sales of 19,554 units last month contributed to a new company accord for vear-to-date truck deliver- ies, the vehicle manufacturer announced recently.

In addition, April produced Ford’s strongest car sales since last June and propelled Ford Taurus to the front of the line as Canada’s best-selling mid-size car.

“Truck sales are continuing on a record pace, aided by Ford F-Series and Explorer which notched record April sales,” said John Radford, Ford of Canada’s vice president of general sales.

“On the car side, the story for us is the strength of Taurus — which “has been out- selling its mid-size competitors — along with Ford Mustang, and Mercury Cougar which have been a real hit with women and young Canadians.”

April truck sales of 19,554 were up 4.7%

compared to 18,680 deliveries in April 1998. . Car sales of 9,048 were down 4.2% versus 9,441.

Combined April deliveries of 28,602 are up 1.7% against 28,121.

Record year-to-date truck sales of 64,212 are up 16.6% versus 55,058; car sales of 27,445

are down 12.1% compared to 31,220,

Combined sales of 91,657 are up 6.2% compared to the previous year’s 86,278.

“Overall, we expect our car sales will con- tinue to climb through spring and summer and our lusury Hinenp will get a boost in June when the new Lincoln ES goes on sale,” added Radford.

Ford of Canada also announced the all-new Lincoln LS V-6 will be priced at $40,595 (manual transmiission) and $41,095 (automat- ic) while the 252-horsepower Lincoln LS V-8 features a $46,995 price tag.

“Lincoln LS is a truly advanced luxury spert sedan which will compete in the fasrest-grow- ing segment of the luxury market,” said Robert Girard, Ford's vice-president of general: mar- keting.

“Lincoln LS offers superb toral value and is ideal for people who enjoy a finely crafted bal- ance of luxury and performance,” added Girard.

April 1999 sales highlights include:

W@ Ford F-Series sales of 8,209 are up 24.9%; & Ford Taurus sales of 2,795 are up 22.8%; @ Ford Econoline sales of 1,524 are up 12.6%: Ford Mustang sales of 1,069 are up 147.5%; and

@ Mercury Grand Marquis sales of 455 are up 52.2%.

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