84 - Wednesday, Sepiember 2, 1992 — North Shcre News

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fewer employees) or self-employment.

By. companies are getting smaller and government agencies are downsizing, locking to hire contractors rather than employees.

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it’s like out there.”*

Find out what services or pro- ducts they have trouble getting now, she said. ‘Standard basic market research"’ is the key.

There are really no good or bad businesses to start because your success depends on your abilitiies and your approach.

“fs hard to gauge what is good or bad,*’ she said; there is always someone who can make a success of something that seems oversupplied.

**Who would have thought that

there weren’t enough places to.

TECHNOLOGICAL. CHANGES

Successful entrepreneurs do homework

homework, contacting banks {in-

cluding the Federal Business De- velopment Bank), hiring services, and attending courses.

Kunin told the story of man who started a janitorial company. Being a good salesman and .a good janitor, he was able to ob- tain an abundance of work. But he was not good at accounting, and had sot established. his cost of doing business. He was charg- ing too little, losing money on contracts, and went bankrupt.

Another reason that “women’s businesses iast is a fact of life for

in the work place require ob

seekers to have skills that were not needed 1 0 0 years ago.

have a cup: of coffee?”’ she com- mented, referring. to the current influx of small, ‘successful coffee bars .

Theee- quarters of new biisinesses are started by women,

and companies started by women” .

are much less tikely to go out of business in the first few years.

The reasons for this success is” that women are more likely than. +

men. to be thorough with ‘their

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. size, . ‘started by..women ‘turn. intd- big

. “successful business,

working wome

said, adding that ‘they’ will. ‘stick i it. ‘St Tew “years or during lean’ times ;when .t er: -in- come will be quite low. ;

As’ well women appea: to. be less ambitious in’terms of business’. Fewer .. of the ‘businesses

businesses. ‘They .are. more likely to last’ but, :they’.are ‘also’ more likely to remain: a modest ‘size.’

‘To improve’ your: chaiices: for.a Kinin: said, keep your costs down...

“You don’t ‘want’ to. business for’ the landiord,’*-

to” be jin she

_Said, ‘tyou, can’go a long way in

business by ‘yourseli”?” before you need large overhead ‘items like. an office or staff. .

The bottom line is that “many businesses fail. “You can always start another, it’s not the end of the world. It may take two or three to be successful."? :

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