8 - Sunday, November 15, 1987 - North Shore News

TELEPHONE DIRECTORIES COMPETE

COLOR THIS battle pink.

marketing By MICHAEL BECKER News Reporter

Two young and brash business upstarts from West Vancouver are

icim an

taking on the telecommunications giant responsible for the Yellow Pages telephone directory.

If all goes according to plan, they'll have the town papered in Pink Pages by the end of November.

But after

many comfortable

eae t NEWS photo Mika Wakeliald

SIMON LEARMOUTH and Michael Blomfield, founders of the new Pink Pages, are out (0 slay the Yellow Pages telephone directory com-

petition with their nev product.

!

36 exposure fo x) size

89 $2.49

50 $1.50

From every one of your col- or negatives for less than you pay elsewhere for regular size prints.”

5x7 Color pictures are twice the size of regular 3'4x5 prints

If you prefer 312x5 size you will receive two prints for the same price.

*Price includes film developing and printing one 5x7 print of each printable negative. Econo Color Prepaid service on all C-41, 110, 126, 135, and Disc film.

REPRINTS

- Save over.

50%

Sof more i0or more 39 .25

on reprints and enlargements’. when ordering. 10. or more

“prints from the same negative —

§ ot more, 10 or more

$12.99 - $4.00

$19.99 $12.00 ~ $15.00 -

1 print « $17.99

t

years of being the only game of its kind in town, Dominion Directory Co. Ltd., the company responsible for producing the Yellow Pages directory, is not taking the com- petitive assault lying down.

Dominion, a company controll- ed by U.S.-based GTE Corp., which also has a major chunk of B.C. Tel, fired a broadside at the new pink kid on the block with a B.C. Supreme Court lawsuit filed in June.

The suit alleges infringement of copxright, inducing breach of con- traci and unjust enrichment.

Tne Pink Pages statement of defence alleges that Dominion is in breach of the federal Competition Act.

The civil case continues.

“We expected some difficulty along the way. Our intent is that there is room for both directories,

* Rock & brick fireplace facings

* Chimney & firebox repairs

¢ Work guaranteed

e pink

as has been proven almost everywhere else in the world,’ said 26-year-old Michael Blomfield, Pink Pages executive vice-presi- dent.

Incorporated Feb. 1986, the local pink directory is the first of its kind in North America.

The seed for the idea was planted after Blomfield's friend of 15 years, 27-year-old Simon Lear- mouth, vice-president of produc- tion, returned from Australia sev- eral years ago.

While living in Sydney, Lear- mouth took note of a publication called the Sydney Pink Pages which was giving competition to the Sydney Yellow Pages.

Said Blomfield: ‘‘The idea isn't new to the directory business. The idea for pink pages came from

See Pink Page 18

394°

This month only

Cal! Peter

“the Chimney Sweep”

Follow our Lead on Nov. 21 ’87

Charles Stein Don Davis Bruce Elliott Sadru Mitha Jack Coombs Bruce W. Brown Bill Crompton Graham Crockart Barbara Perrault Bruce Delaney Martha Fuchs Altred Mertin Nick Vavaris

986-1040

44& 45, BCIT.

DATE: SAT. HOV 21. 10 AM PLACE: 3014 BETA. BURNABY, BC

PREVIEW: SALE DAY. 830 Ald — SALE TIME

PARTIAL LIST OF ITEMS FOR SALE

OFFICE EQUIPMENT & FURNITURE — Commods:» €4 CPUs. 11 Commodore Disk Orees, Commodore Printer, Comres Punter, 50 — IBM Tysewnters, Mimeograpn Machines, Gratting Tabes. Deses, Chairs. Over 135 Stacking Chairs. 39 Typing Tables BIKES — Over 240 Bikes —- Various Makes & Sizes. CUSTODIAL EQUIPMENT — Vacuums, Sctupvets. Chemica's AUDIO VISUAL EQUIPMENT — 8 Sony VCAs. Fim Projectors. Cassette 3 Record Piayers, 10 — T.V.s, Head. phones. Tape Decks WOODWORKING — 10° Dewalt Radial Arm Saw, 10° Rockwell Radial Atm Sav, 10° Crattsman Table Saw, 10° Rockwell Tabie Saw POLICE RECOVERED GOODS — Cameras, Watches, Jewelry, Radios, Tools MISC. — 10 Propane Heaters. Fridges. Ranges, 29 Wall Clocks, 76 Cins of Cigarettes, 4 Motorcycies, 12 Sewing Machines. PLUS 700 s of Additional Items.

TERMS: FULL PAYMENT DAY OF SALE BY CASH, VISA MIC.ARD, (NO CHEQUES) REMOVA

All kinds of collision repairs and our

paint services start as low as...

1.C.B.C. Claims Expert Bodywork

Rust Repair

HOURS Mon.-Fri. 8am - 6pm Saturday 10am - 2pm

945 West Ist North Vancouver

984-4111

95}