26 - Friday. June 26, 1992 ~ North Shore News

NORTH VANCOUVER merchant Henry Gerber proudly displays a sign indicating that when people buy this Cooper sofa from

Gerber Home Furnishing, economy.

Campaign aims at convincing

JOBS HAVE been cited as the main benefit of buying into Canada's economy by buying Ca- nadian goods.

Since May the federal govern- ment has been trying to encourage a patriotic attitude toward shopp- ing with their multi-million dollar “Canada, Buy into it’’ advertising blitz.

_*‘This campaign is intended to

they are buying

remind all of us that every time we go shopping we've got choices to make and decisions to reach. Certainly one should compare price and quality, then we should also take a minute to think about Canada,”" said Michael Wilson, who heads the federal Industry, Science and Technology as well as the International Trade ministries.

“There are major benefits to

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raising the awareness and con- fidence people across Canada have regarding the advantages of buy- ing Canadian products and_ser- vices, or shopping in a Canadian store,

“It makes good sense to em- phasize the importance of con- sidering the Canadian shopping choice, because there’s a payback in terms of jobs and a stronger

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economy when more consumer spending stays at home,”’ he add-

Wilson also said that people in every part of Canada have always enjoyed a healthy measure of pride in the products and services that are produced and sold here in Canada.

“This is a very positive cam- paign. It’s all about asking Cana- dians to take a fresh look at the quality and range of what we produce and seli in our own coun-

He said that the government’s series of 186 Canada-wide com- munity talks — as part of the

shoppers to buy Canadian

prosperity initiative — indicated strongly that Canadians believe that a campaign of this nature is necessary and that it’s needed now to help economic recovery. “People want to believe in the positive attributes of made-in- Canada products and services, yet choosing Canadian is not always at the top of their minds when Canadians shop,’’ Wilson said.

Phase one of the ‘‘Canada, Buy into it’? campaign, which has a $4 million budget, started in May and continues through June, while a follow-up phase is planned for this coming fall.

Zomnd 25.

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