NEWS photo Mike Wakolield LOOKING FOR the best buys for her money, Ada Brown, president of the B.C. branch of the Consumers’ Association of Canada, checks prices by telephone. Women play the market A STOCK market ‘‘game,”’ a sim- ulation of the real thing put together by stockbroker Nancy McKinstry, will show women how to become informed investors in a month-long UBC series starting October 8. Participar.’ ‘il use play money applied to im.......y portfolios to sharpen their investment skills. They'll learn from instructor McKinstry how to read the stock market page and choose a broker, when to buy and seil, and what in- ternal and external factors can af- fect the market. . The UBC Centre for Continuing Education series is at 7:30 p.m. Thursdays, October 8 to 29, in Room 30, School of Family and Nutritional Sciences, 2205 East Mall, UBC. Cost is $102. For registration in- formation phone 222-5272. IMPAIRED DRIVING Ardagh Hunter Turner Barristers & Solicitors #300-1401 Lonsdale Ave., North Vancouver _ 986-4366 Free Initial Consultation © CRidfed &. 42 yea ... Chyldten under 6 CONSUMER BEWARE Get the best value for your hard-earned dollar From page 31 general manager of Conti Com- puters. “Today, the people walking in the door know more. The con- sumer today has done much more comparison shopping than he or she would have three or four yeurs ago." Fraser estimated about half the customers are looking for com- puters at the lowest price while the other half want the best product and service value for their money, “which might not always mean the very cheapest price.” Fraser stressed the need for third-party evaluations, “You have to have consumer and trade publications to help educate people,”* he said. Brown agreed that consumers need sources of objective informa- tion. She suggested the following traffic. And sales. Walk-in traffic id you know that 97% of British Columbians generally call or visit a business after referring to the Yellow Pages’? And more than half of BC. uses the Yellow Pages’ at least once a week. A Yellow Pages’ advertising program is a proven way for your business to increase guidetines to help you, the con- sumer, get the best value for your moneys: * Don't make impulsive deci- sions, Weigh the pros and cons be- fore you buy. «Shop und compare quality, price and service. *Do research. Look for in- dependent appraisals, whether from consumer columns and publications or from people who have used the products or services you are considering. * Deal with reputable, reliable businesses. * Ask questions about anything you want — or need — to know, or don’t understand. * Read carefully any contracts before you sign, to avoid unpleas- ant — and possibly expensive — surprises later. °Jf you have any problems, Your authorized Dominion Directory representative can advise you, without charge, on planning an effective Yellow Pages” program that fits your type of business. And your budget. They'll be pleased to explain the A ee 4 yellow pages m™ Yellow Pages.Gcod for Business. options available: like listing under multiple classifications, or using several directories to reach more of your potential market. And they can help you decide what you should include in your ad to make it most effective. Call 438-5535 and start planning now to increase your walk-in traffic. Ask about the exciting Seniors Discount Program. Find out how you _can tap this important gam market by displaying @ this logo. take steps to resolve them. Make sure your complaint is reasonable and persist in a fair and polite way, Try to see the situation from the business’s point of view, and ap- proach the clerk, manager or president the way you'd like to be approached if you were in that person’s position. Do you have a financial or con- sumer question for Mike? Or a Story you think should be in his column? Please write to Mike Grenby, North Shore News, 1139 Lonsdale, North Vancouver V7M 2H4, Remember to include your Phone number in case Mike needs to contact you. Mike cannot reply individually but will answer as many of your letters as possible through The North Shore News.