Business GUIDELINES FOR THE ‘80s Consumer aware — and beware! AND NOW, nostalgia buffs, we take you back to the gold- en days of consumerism. Perhaps you remember when ... e Ralph Nader, consumer crusader of the '60s, struck fear into the hearts of big bad business. e North Vancouver's Nicole Parton wrote a consumer column in The Vancouver Sun, triumphing the ordinary shopper's cause. EERE CRE Se dollars and sense by Mike Grenby sont yee ue yee © The federal and provincial consumer affairs ministries had real power in the marketplace. ® The Consumers Association of Canada would have had enough money to pay me the $750 it has owed me for almost a year for a major article | wrote for the Ca- nadian Consumer magazine — on, appropriately, Credit and Debt. Have we all become such super consumers that there's no longer any need for the consumer move- ment? “People have become more knowledgeable in a lot of areas but we shouldn't be lulled into a false sense of security,’’ West Van- couver’s Ada Brown, president of the B.C. branch of the Consumers’ Association of Canada, told me. ‘‘Many people are still very naive in their shopping practices. We Canadians tend to be a trusting people. Sometimes we should be a little more suspicious and cynical. “For the most part, businesses are fair, But we will always have some businesses that do not treat consumers fairly. And many of the unscrupulous businesses have become mere hardnosed.” So it’s still “Consumer aware — and beware!’ That particularly applies when products and services are new to the consumer. ‘“‘When computers first began to be mass-marketed in the late ’70s, consumers did not know very much about the field and had to rely on the judgment of people in the business,’’ said Duncan Fraser, See Get Page 33 Personal Injury Ardagh Hunter Turner Bairisters & Solicitors #300-1401 Lonsdale Ave., North Vancouver 986-4366 Are Your Funas 100% SAFE? investment if you are concerned, investigate VIP © Variable Investment Plan from Seaboard Life Contact: Jack Magdalin JSM Financial Consultants Ltd. 644-6682 Free Initial Consultation 31 - Wednesday, September 30, 1987 - North Shore News SMOKE SHOP All Canadian Brand Cigarettes All Canadian brand cigarettes. Regular or King-size 20's or25's. KING Size 20 th . aLLRATe ATT MES nite 89 carton of 200 True quality. True taste. WARNING: Healin & Weare Canada advises thor danger ta hoot increases with amount smoked — avoid inhaling Prices Effective (While Quantitios Lost) Till Saturday, Oct. 3, 1987 say BURNABY . NOR ano Malle Lougheed Mali molt 025 Marine Dave Loughee ang Austin Ra Gulidtord Mall 1041n Avenue and 152nd Street 988-6311 a2i $88-2242 MORE CONVENIENCE HAS TAKEN OFF TO VICTORIA New Schedule now in place! DOWNTOWN VANCOUVER TO DOWNTOWN VICTORIA. Now 24 Flights per day! (Monday - Friday) voming Soon. a Mid-October we inaugurate another route to give your schedule an added lift. Scheduled Jet Helicopter service from the VANCOUVER INTERNATIONAL AIRPORT'S NEW HELIPORT TERMINAL TO DOWNTOWN VICTORIA. ; That’s another 14 flights per day! (Monday - Friday) * Pre-reserved taxi or limousine Convenient connecting flights Interline baggage service Our Royal Service includes: Complimentary shuttle bus Complimentary coffee aw, Helijet ays For Reservations call your travel agent or Helijet Reservations (one way) Victoria 382-6222 Downtown Victoria Vancouver 273-1414 Downtown Vancouver Vancouver international Airport VANCOUVER Lo nntnge NOU INTERNATIONAL AIRPORT meauer 7 | AIRWATS HELIPORT #1 UbGat AICP CAMEL PT HEUIPORT “ DOWNIOWN VICTORIA DOWMTOVAL VANCOUVER Pegasus GISARIJBA Reservac DRI-10129