“present. Page 6, November 29, 1978 - North Shore News As you. may have. noticed, we have recently = _ started inviting ‘readers. of- ithe News ‘to become ~ community. newspaper they’ve been picking up" from” ‘their. doorsteps for free over the past seven or eight - voluntary . subscribers © “the ~ years. Even at this early date a. gratitying number their cheque books. ‘Understandably, | however, some readers are wondering. -why we are now — asking them to pay: _ Are we going broke? Or have we suddenly become greedy? | “The answer,. Pm happy to. report, is neither. As our - ‘king-size _ editions indicate, we are not going | ‘broke. Nor are we planning = to buy the publisher a private jet, or Mercedes convertibles — . for all staff, members. We are money -- after nine years of free service to. single purpose: to give you, our readers, an even better ‘ community newspaper. Pil come back to what ” that - means in a moment. oo Sounds good, you say, but how come we’ve managed to provide the paper free for so long -- while steadily improv- ing it, anyhow? ADVERTISERS HAVE PAID The simple answer, of course, is that our advertis- ers have been. paying the whole shot. They have been paying for their own space and printing. They have been paying for all the dozen-dnd- — | -one other essential services that. go along with a twice-weekly publication -- circulation staff and over 500 . carriers, advertising account | executives and layout artists, billing and accounting per- sonnel, all that sort of thing. _|SATURDAY, DECEMBER Ond 2pm. lOp.m. | at the North Vancouver Recreation Centre S123 E 23rd Street, North Vancouver (1 block east of Lonsdale) | o> bless. them, — ~ been paying the. cost ‘ providing the paper’s news, seeking. extra North and West Vancouver. -- for. one 4 ~ And with what's left over; they’ve. also of columns, features and pic- tures. The. ‘‘editorial con- tent’ "of the paper, as we call it. . a chink it. was Thomson. of Fleet -- the Canadian . newspaper: tycoon “who made’’a™ fortune and gained a title in Britain after _ the age of 60 -- who said that editorial. content is some- thing you use to fill the spaces between the ads. It was the comment of a financial genius. e At the News, however, we beg to differ. If the name of the game is merely to ‘‘fill — the spaces between the ads’’ with whatever can be thrown together most quickly and economically, then advertis- ing. revenue could undoub- tedly continue to. cover the cost of so-called editorial - content indefinitely. What advertising revenue alone cannot pay for indefin- itely ‘is quality ‘journalism: probing, in-depth news stories on’ everything that affects your daily life.... balanced, well-researched, hard-hitting comment.... thought-provoking, enter- Lord = . national by Noel_ Wright . MUCH MORE PLANNED ” “Many” readers’ are kind enough to tell. us. that .we’re already. making © progress in-. that direction. In the past few weeks alone we've branched out into several new areas -- with the beginning of'a B.C., -and.world . news section; with ‘an expanding sports section; and with a: comprehensive TV-entertain~ : ment. guide. - And- we're planning - ‘to. give: you. ‘much “the weeks and. ‘months ahead. . more “in : This. kind of. ‘editorial content, alas,” ‘doesn’ t come cheaply" nowadays... Neither price. of newsprint -have risen by more than 20 per cent. over a 12-month | period. Costs of all other supplies are up. So, natural- ly, are wages. and salaries. It’s a story you know all toc - well yourself. . Microwave Oven [RAFFLE TICKETS m. ereo Cassette RecorderiRadio ONE-DOLLAR | Soeerity nners {evensvle at the door) *Flea Market “Casino _ - and “TeaRoom = *Home Baking SANTACLAUS 45pm ‘ood Bar *Gam “Handicrafts “Bazaar AUCTION & DRAWS 7: 30pm Sponsored by the supporters of Gordon Gibson, M.L.A. ‘hundreds: of. our - modest: . amounting to a fraction more than 19 cents for each of the 104 issues of the North Shore § News and Sunday News over ff -a12-month period -- and you — -can subscribe fora shorter period if you prefer. a little help from yourself to achieve our. goal: which is to. continue providing: you with - an: intelligent, lively, enter- | taining » and responsive com- munity. newspaper that gets . better all the time -- your forum. for information, com- munication and opinions today is rather similar to that of TV Channel 9, the Public Broadcasting System in the U.S., whose quality pro- gramming -- OPEN INVITATION | Our own target. is more _ : ‘inviting =f we are voluntary subscriptions _ What if you. don’t want to t : Start paying right”. now. fo something. you've been No problem. ‘You'll still -continue' to. receive our: § steadily improving paper. w &§ just as. you. can: ‘continue to And that, dear reader, is . why: we are now seeking just. after all, wel worth the price ~ week. about. everything affecting our lives.on the: North Shore. our North Shore readers have Cc , a ~ already made during the past ~ In many ways our situation | or |. ceiving s so long for ‘free? - 7 do quite a.number of other: » a - items in our budget. By next: February, for example, the’ will wi enjoy Channel'9 without ever. “Our ‘invitation’ ‘to you mailing them a cent. Natural- remains an open one -- and ly, we hope, over the course «we're going ahead with our _of time, that you'll. change. part of the © bargain anyhow. your mind and decide we are, “We made’ a mistake! of a cup and: a half s of coffee é a | a In the November 22nd _ So | issue of the News, page 8 ee og «1 56, ticket prices: for the det ict er aanean ey of {ICE CAPADES. should ecision tha read: $4.00-$5.50-$7.00. We're sorry | for any in- -couple of months. We’re-not havecaused, ams may about to disappoint therm. a Rea “enjoyed: by __. scores of thousands of British Columbians -- is financed to _ some significant degree. by ‘voluntary: public subscrip- tions. As a matter of interest, . -no less than: 20,000 Lower “ Mainland households pre-— sently donate $400,000 a year . to:Channel 9 in appreciation : - of. ‘what it brings them. ‘Full course meals Bubblies at midnight _ - Dancing to live music! Phone now 4 988-61 61 ‘Under new management 1515 Barrow St. North Vancouver 8 x 10 color portrait ‘What a great ‘Christmas Gift idea! ¢ Additional portraits in ift : sizes will also be available at reasonable prices. eNo age limit. | _ ©One special offer per family. e Additional subject in portrait - 99* Portraits taken from now through Sat., Dec. 9 will be available before Christmas. | EATON'S PORTRAITSTUDIO . Pacific Centre, Park Royal and Lansdowne: | Mon., Tues., Wed., Sat. Thurs. and Fri. 9:30 a.m. = 5:00 p. m. 9:30 a.m. - 8:30 p.m. Lansdowne also open Wed. nights 'til 8:30 p.m.