| During the earlier years of the paper I sold advertising to a little store on Lonsdale. called Scottie Discount..Per- was.between Fourteenth and Fifteenth, on the west side. ~ : " Scottie. Discount ‘special-. ized in. buying merchandise : from other merchants, man- . ufacturers and wholesalers. - The proprietor would buy just about anything, provi- ” ding he thought -he. could mark it up and sell it at one of - his. three stores. In some. cases the merchandise was slightly damaged, in others it . was an overstock situation on the part of the seller. Gordy Ayton, alas ‘since demised, was one of my favourite. advertisers, not so. much because he. bought a .. 4 lot of advertising ( (he didn’ t) but because he :was.a nice. guy: to call on. We used to — ‘have: coffee. in ‘his: tiny: haps you, remember. it—it © und. office. in the headroom was about six feet, ' ' just right for him but ‘a bit © I remember. io short. for.’me-.. crouching a lot. : os ~The little cubicle where’ he. did his paperwork led off into several other . subterranean rooms, and when.Gordy was. busy on the phone ‘wheeling and. dealing’ . I . wandered through them: marvelling at the junk that he bought and .- sold. He knew everybody, or so .it seemed... The . phone would ring and he’d buy a . case: of slightly substandard panti-hose or a job lot of shampoo. The basement was — piled high’ with clocks: from -'. “3p asked him once what he . She’s. an alchemist, - ee ‘ Taiwan and. rubber “boots irom. “the. Phillipines, ‘pon- and. pans, ‘religious icons, smutty. plaques and trick ~~ drinking glasses. that. ‘dribb- ange s ‘like this,”” he said -- with a ‘smile. have ‘enough junk: to: fill: up. :, the trunk-of the car I wait till. led ‘down your. chin. ‘did with the stuff that didn’t sell. grinned. I pointed ‘to a: toy plastic outhouse: and asked - how-sales were on. that item, - an@ ‘he allowed. that.-some .. things sold better than other.. “‘But that’s no problem,’”” he . “My daughter. Dallas, she’s really gifted. - laughed..:. .: ‘And ‘she’s ‘only. .thirteen. you know."" ot ‘‘Everything sells’? he hos; awn. chairs;: “T-shirts. - - and: children’s. toys. Thére . Sowere picture. frames and pots basement ofthe store: The - - and open the trunk.. People start coming by. I sit in the -car- and read a_ book and eon Tad! a va sooty oh 1 ‘thought alchemists were . £2] "medieval types’. who ‘tried: to - turn less expensive’ sub- stances into gold. Intrigued, - qT asked: him what he meant. “it s simple,” ‘he. said. _ “She can. turn junk: into” gold.’? Come on, Gordy, I said.-How could a young girl . turn tin-mirrors and stuff like that into 0 gold? _— “Whenever I Sunday, and Dailas and I go to the . Lougheed. drive-in swap meet. We park the car Dallas. sells . just . about | everything in the trunk.” “That? s how she turns junk into gold!”” Politicians and merchants . have one thing in. common... . Both ‘are in- the. business of. . comniunicating: -with “the _. public for. the purpose of - ’ selling their wares,.and some::. . of .the- parallels . between them are: fought provoking, ‘to. say the least: . Politicians, while working to. be elected, traditionally, ‘promise their’ prospective.” ‘customers heaven on earth:in styles ‘and. sizes. . or: even: free of ‘charge. . es the ' most | orders :: automatically. takes it over. 7 ‘sdkeon of north shore free frogs ect Be eemere . “et A promptly. Temoved:_ ~ Supply’”’c “ Cireutation: 48, 000 eR unded In 1069, ‘as an ‘Independent,’ coiimiunity : newspaper, - ‘tho, North’ Shore - - ised . “merchandise? - indeed! The’ “Sate” ‘banners are’ “Short: ment’ commodities = start’ to double; treble, and: , quad-_ “the widest. range. of colors; | ; All ‘at: - - _ stupendous * “bargain ° ‘Prices, ° ruple; a “The happy!) eart-waiming’ -sales..: “messages of: a few . weeks earlier Bive. ay. to:a: Whenelection day: artives, e ‘of. however, quite ‘a. numberof -: m . the politicians find’ they don’t tt . have a store: from which ‘to: . serve their. customers, : be- -cause the firm they represent :. _ hasn't booked enough orders : via the ballot box. :There’s.:: only one store licensed for. ; business, and the firm that‘. .- books . gardless of whether the store: ‘following | three years, OF S0-. o “Publisher: * . Assistant mutt "y | Managing Editor .. .foP.Pleture @ditor °:: ‘News Editor. °° . ‘|: oe N@ws: ts publishod woekly, and: ‘diatributed melt me i a ‘to.evéry door on thé (North: Share, It is. &: Op". registered: ‘newspaper’ ‘under’: Part.’ on toe “Schodulo tt, Paragraph Ht at hed Cuysturie an “and: Exciee,A Act. a 7 Ottice oe oh 7 Classitied * elreulation” fs owe we haere Adtad ROC RnR oon Ranney tate feta wits! ie “nh, gso-0btt" pagaaed || ONOA39T les called the cabinet ‘room - So! ‘what about- the prom=" " _ What, x ‘is in. Ottawa, Halifax, Toron- 7 to or Victoria—that’ s the way’; cit. is going: ‘to befor: the ~ ales aoe . pa conotar coon enone , , ‘ a ' ' “Only v when: ‘the. next ‘lec-. tion: looms. on_ the: -horizon’ does: the scene: ‘begin to - rightel » at~ last’: ; The: scut- | “Out of Stock’. “Ban - Signs: begin: to:appear on-one..SI80S:, “counter * after’ another... The: advertised’ prices of govern- “more: for four-yearly Sale. Event. ‘and -dustéd : ‘down: The “old: firm: begins to gear up once mammoth - its. its own:clean, new merchan-. disé—it has to do what.it can with the inventory it inherits. o. phi ‘elude’ thing. being’ forced . “upon ’us isnot: i shining | example of. ‘engin:: ° eering skill. ‘These: ‘his. and: or ’ : Péter Speck. -) Aek Weyler’. ‘ Noet Wright. ch fat ) “Ywohie Chapma ee ‘alactough, Halon: Berea ‘Linda: Deslane Paula: ‘oath Linda, No -- party. ‘That said, howeven, the.” fact remains. that ‘any private . merchant. running ‘his -bus- — . “ines, along the: same = Hines . = “Ellsworth Dickson.” today would. stand: an ex-' tremely good chance of being. - fined. several thousand doll- . Jars and even of’ being thrown . = “into ie ail. : He: wokinia: find” himself ~ ‘exposed to:the full_rigors of the federal Combines Inves- Mark’ you, i have ‘quite. a. ot of sympathy for. politic- 7 ‘jans as a breed. Theirs is the toughest” business. in the- world: to 10m, & "unfortunate enough, in these mrane vee : x hair-raising.times, to win an . . hikes. ‘Jabor” ‘confrontations: election ever. starts out with ‘and other assorted tidings ‘of gloom and doom. And—re-. tigation ‘Act, the - provincial - . ° Trade. Practices Act ‘and a whole assortment. ‘of other “consumer Protection: mach- _ inery. He could lay himself ¢ open “to! -charges= of ‘false. or misleading ' -advertising;. “‘bait.“and- switch’. ‘promo-. tion, : price-fixing, © conceal- * ‘ment of full prices, failure. to reveal limited availability of . advertised. goods, : ‘‘‘tncon- “sefonable - practices” (de- Jightful term!) and. a host of other commerical sins: her things that. siting you up. us .. by the neck on opposite: sides" . of the vehicle are not for‘me. 7 Ki an Guillerme ‘Lam;. ie a eae "Naan taken ; bree, Lecoy we, Peat Mo motel Maris VV ‘Not: ob “everyone: would: ‘know. this’. ker 16°: ‘not “ising "he. or. Why not’ a’ double-up. seat. ‘belt ' like. . ‘they: -do™ ‘with | . ‘sleeping bags? .My ‘dream: is a seat belt. bute, into. the ‘back.of the : _ Seat. The. sarms wilt ‘fold’ themselves : around. you as ‘Soon: as..you ‘sit’down, and - you never get that lonesome - ' feeling. Then we: might:have . real affection for, our mach: : ines and ‘try hard not: to hurt’, ‘| them by Betting, ito cel: fonts. cot that we ‘are: ‘obeying, the seat” ‘pelt Tawi we might have a car that. wayes a; ing we. are - ‘buttoned?’ Ups ee The car,’ ‘dealers ‘could * a ‘ advertise seat ‘belts made to ire nie Cee nten) oe) nek Evan ” e ‘ 2 2.0.8 8.0 © 0.9.9.0 © 0, 0,9,9,0, e001 e180. 0 0 0 00.4 0, 0,0,0,0,0,%,°,°, all " instead’ of em ploying ‘hin . dies of peepin ‘tome t to'gee . Then “Dear Sie. 0 O80. 0 0.0 0 DO 00 @ one ae. we etnn a er ere a For display advertising i in: “next week's i issue | the deadline is 5. p.m.,. Thursday, May. 20. Camera-ready display however, can be accepted upt to. it a. ean Friday, May 21. a eo pe RL BRK INK KK ION, eee cece svcesocoresr It. would do him no good at to. -plead.. that.. the. merchandise had turned. cut : to be of lower quality than he had thought; that wholesale . . prices had gone up suddenly; » that his.overhead-was: higher . than he had foreseen; that . stocks had run out faster. ‘than anticipated; that ‘‘ali ‘the other guys. were doing “it.” Lid . : The. learned judge would oon Sonne anes: Cx eo aoe ear aler ete ere . " Placing of classified ads i in: 1 next t week’ 's issue. of the North.Shore News will not be affected by the Victoria’ Day holiday: Classific : phone lines will -be open regular hours; Sp.m., Saturday, May 22 and Monday, May 2 24. The. deadliné . for ‘classified ads ° is ‘AL a.m. : Tuesday, May 25. . esosetotaconeSoretesenaseceretocerece cote, 7a eter en aera an etare\e%a\e*er o'er e%e! advertising . material, Second, : that. the: ads are among, the most: dependable. news in your paper. A: ‘public figure or a public body can say one thing one: day. and another: the’. ‘next day: But. when your-” friendly - “neigh-.. ‘borhood :. whatever-it-is ‘promises you. savings of 20 to 50 per cent on hardware, pop at less than 12:cents:a bottle” or a dinner: ‘for. two.-at’ only: $8.95 (plus a. seven-foot TV | screen to watch the “hockey game on), that’ 's exactly Ww what doubtless: be. quick to inform you's him. - that © those:. were problems, and that there'was * ad ‘aa _ no: way: he’ was entitled: to | ie - solve.them. at the: * expense of. his: customers. “AN of which leds t to ‘three © “interesting: fonclusions, one “First, then most of t the good news in your paper nowadays - . is inthe ads.-No gloomy or- doom, thete. They’re cheer: - ful,- positive. and filled with useful. information. about. ; things you'd like to have. or” ‘ do. Rays of sunshine ‘behind. .- a thundercloud of headlines. | ty By. “walling ‘our. "autos: by 7 eee nice names. like Darling “ot: _ Sweetheart instead of. Wild. “cat, Mavericks. and“ Mus tangs: perhaps: they: would’ t kick up’. .their.. i heels . cand. - -Squeal s 0° much. = “squeal so rauch. Chevy: may. come out with a new. model’. for, the ‘year 1977: .a. six-cyl- ‘inder