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WHEREAS QUANTITY was
the focus of shopping centres
in the 50s and 60s, quality is
the focus in the 80s.

By BARRETT FISHER
News Editar

So says Capilano Mall general
manager Phil McArthur, who has
overseen the $34 million expansion
at the I5-acre mall site by
developers and owners. Cambridge
Leaseholds Ltd.

Cambridge is a 50 per cent
owner of the centre, with Canada
Life Assurance owning the remain-
ing 50 per cent.

“‘When things were not so crit-
ical,’” McArthur said, ‘industry
did not have to be well done to
succeed. But now the competition
is so great, malls have to be well
designed, functional, pretty, com-

‘fortable and have the merchandise’

consumers want.”
McArthur said there has been an
evolution in merchandise, and a

blossoming, of stores over the past -
10 ° years “catering to speciality

items.

SHOPPING CENTRE TRENDS
Cap mal

: “Ten years ago; how’ many. f

computer stores:-were there? or.

fast-food outlets?" ‘McArthur ask- «;#

“RETAIL E >ANSION

- Referring’ ‘to! Capilano Mall be-
fore renovations, McArthur said it
was ‘‘tired, rundown, and under-
retailed. There was a lot of room
for retail expansion.’’

“Anchored by Sears and Woolco,:

Capilano Mall featured 38 smaller
stores.‘But with the expansion, the
mall will now be hosting over 100
retail outlets, he said.

; Parking ‘has been increased as
well, with - the addition of 500
parking . : stalls, totalling 2,200
spaces.

“Our studies showed that 50 per

cent ‘of: ‘discretionary income. was

going. across Burrard Inlet. West

. Vancouver... has. . the. -highest...per ..
- capita ~ ‘income “in -Canada;’! and.:

North Vancouver. is number-six or

‘ seven. ‘That’s a lot of income, and-

with 50 per: cent of that going
downtown, | that’s a lot of oppor-
tunity.’’

McArthur said Cambridge did
an in'depth study on the habits of
North Shore consumers — the size
of: families and’ -income, and the

. demographics of the community —
to’ find ‘out what - kinds of stores

local residents wanted:

‘As an’ example of North Shore
women’s needs, McArthur said the
mall ‘has‘increased its ladies’ wear
shops from three to 22.

SURROUNDINGS ESSENTIAL

*McArthur - said pleasant sur-
roundings are just as important as

having’ a. variety of” quality mer-

chandise.’ ©.
; “Capilano Mall ised” to be dark
and uninviting. But the new mall is

going | to. be bright, airy. and tren:

Reflecting ‘the Lssuper natural
theme of British Columbia, the
mall -will be-decorated in natural
earth tones, and will feature a 60-
foot. waterfall,: .. reflecting pools,
pyramidal skylights, two authentic
totem poles and an abundance of
interior plants..'

“Shopping *
People want to feel. good about
themselves. Shopping is an
egotistical adventure — in buying
clothes and iterns for the house.
Why. not do it in an environment
to complement that?”’

McArthur said shopping centres
are the number three destination of
residents, after their home and
work.

_ Child. day-care services will be
offered to shoppers at the mall by
experienced, qualified staff.

Capilano Mall. will officially
open for shopping in its renovated
form Wed., April 16.

Renovations began June, 1985.

is “entertainment. .

AS RENOVATIONS near completion, Capilano Mall bares a bright new.
face. Although scaffolds, ladders and equipment may give the impression

that the mall has a long way to go before completion, it will be opening
its doors to the public April 16.

MAIN STREET CLOTHING MANUFACTURER

. SAVE ON
| CLOTHING!

u‘ve Never Seen Prices In
_ BG, Like This Before,

COUPON |!
$200 OFF |!

on the purchase of
1 any dress over $10.00 ,

ee ee
BUY DIRECT FROM THE FACTORY

GIRLS’ SCHOOL. & PARTY

DRESSES
Children's sizes 1-14 only

Main Street Clothing Manufacturer
3293 Main Street, Vancouver (at 17th Ave.)

872-3121

‘Open 7 days 9am-6pm

Don't Miss

Dean & Mary Brown
Sunday April 13 at 71:00 am
.. Music that Ministers

Kelth Parks
Provision of Promise
& Presenting 1-+- 2

Parenting Pian
7:00 pm, April 13/86

New Life
Christian Centre

© Christian Education 9:45 a.m.
® Morning Worship 11:00 a.m.
© Celebration of Joy 7:00 p.m.

* Bible College
© Interdenominational School

“© Pastor Vyrl Pember 986-2288
© 2800 Mountain Hwy., N.Van.

© Samsonite’ |

5 -,Friday, Aprit 11, 1986 -:North Shore. News

<> Samsonite’

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