, 2 Businesses that maintain their advertising budgets during times of économnic growth will fare much better — during the reces- afterwards: Studies have proven that in dood times or bad ; times the best way to either maintain or increase market share is to nnn ‘ : . — uty. : > — . ; . spend tin ‘ comer, i Ht, an opportunity for the local auto industry to get in Fite a tear that can cool more that 9 iii $2 weet on This. } id the $26 million. year on. automobiles, How mutch could it touch with thelr customers —— — as “ =». NOVEMBER 17 26 "CHRISTMAS CATALOGUE | we