DESPRE SERRE PES Ee Pa AGING POPULATICN Banks gear up for demographic shift ONE OF the emerging truths of this decade is that Canada’s popu- lation is aging. The baby boomers of today, now busy establishing homes and raising families, will in another 20 years form the largest group of seniors ever resident in this country. Because banking is a service in- Aussie fizz From page 18 fizz to the soft drink market with the introduction of Victoria Spr- ings Frutelle. , Saftcan International (Canada) Ltd. is distributing the naturally sparkling mineral water, rich in - calcium, magnesium and potassi- ° um and blended with fresh fruit juices, through major local - retailers, Since. 1984, North Vancouver based Saitcan has specialized in importing food . products ..from ’ Europe and the Pacific Rim. The company is run by former dustry, that trend is already having considerable impact.on bank prac - tices and policies, much to the benefit of Canada’s senior citizens who have become a major segment of the market. The most direct response of banking to the larger numbers of vigorous and more prosperous introduced banker turned marketer and man- ager John de Moor and partner Colin Blane. : ROYAL LEPAGE EVERYBODY EATS - FOODH Great cash food business with over $500,000 income, & potentail! JIM RUSSELL 985-9544, §25-2283 seniors is through customer service at the retail level — in other words, what the local branch can offer. Appealing to the over-60 set has been a feature of banking services in the 1980s. Hyperinflation followed by recession, which char- acterized the early years of the de- cade, demonstrated the special vulnerability of those on a fixed income. It has been recognized that retirees (or those about to retire) are most concerned with geiting the most from their savings and keeping costs as low as possible. As a result, two areas have been Youre not alone... thousands of people shop here. 19 - Wednesday, April 29, 1987 - North Shore News -& INVESTMENT emphasized in many seniors’ ser- vice packages — reduction or elimination of service charges and premium rates of interest on sav- ings deposits. Each bank has its own approach, but these two threads are a common factor to all, Often a feature of the package is a card for use in the bank’s automated teller machincs (ATMs). People who may have been reluctant to try these machines are encouraged to try them as one answer to waiting in long lines. (Some banks have extra staff at the counter to serve pen- sioners at peak periods). Users of CORRECTION NOTICE in our May Sale Fiyer dated April 29~May 2, the Ladies Pull-on © Pants, featured on page 3, will not be available, Rainchecks will not be issued. We apologize for any inconvenience ATMs also have access to their ac- counts after regular business hours. Normally there’s a commission cost on purchase of money orders or traveller’s cheques. Then there are service costs to write cheques, pay biifs or transfer funds between accounts. They can add up. Seniors can talk to branch staff about how to get discounts or completely eliminate many service charges with a. seniors’ service package. To get these privileges, all a senior has to do is ask. (This column is pyovided as a ‘public’ service by the Canadian Bankers’ Association.) OPENEDUCATIONACCESS CENTER CAREER TRAINING : Microcomputer courses. Learn a tiving at your pace anu time. © Professional assistance @ MULTIMATE * LOTUS 123 © dBASE lil ¢ BOS : Basic Operating Skills: SCAM Ta Up this may have caused our customers. Facilities tor rent; individual and company rates. , : LOOKING FOR OFFICE- RETAIL“ WAREHOUSE SPACE of FOR LEASE — FOR INVESTMENT. ; ON TRE NORTH SHORE | CALL DOUG BLACK 988-6239 ' NORTH SHORE REALTY LTD. 985-7185 .