26 — Friday, December 11, 1998 —~ North Shore News

Ale man delivers the goods

Robert Galster toward mitivating, it, ;

News , an fynan ’ That perception is just one of many among beer drinkers that
% Reporter robert@nsuews.com Pete Slosberg has taken upon himself to clear up. Slosberg is the

TO most Canadian beer drinkers, the product founder of Pete’s Wicked Ale, which happens to be the best-sell-

south of the line tends to taste like something that ing dark craft beer in America. In a recent Wester Canadian
View, Slosberg dropped by the News offices to explain his philos-

rhymes with kiss. ‘ 1 : anak , ,
° ophy of beer making and vo further his crusade of educating the
Lower alcohol levels and a general lack of flaveur go a long world’s beer drinkers about Their drink of choice.
way to forming the opinion, while lower prices go a long way In fact, it is his true passion to continue his campaign of what
he calls “beer education.”
Though nor the type of thing
one would think a former
telzecommunieations executive
would take up, Slosberg is
indeed a natural. He wasn't
even a beer drinker, never
mind world-class producer
until he was 29, Then, after
several experiments with wine-
making, he took on beer. The
rest was history which meludes
more than 20 gold medal tin-
ishes in beer competitions Siris Books
around the world. PETE Stosberg takes Fis role as “a beer educator”
The beer education aspect of seriously enough to have written a book about it.
his travels began when he teal-
ized there was wide-spread
ignorance about beer not only D t t t k
among the general public, but on ge S ‘uC aes
also the people working in the
industry. “Ultimately, if you’re ’
a consumer that goes into a at e as | Y yNnU e.
bar or restaurant and asks
ne coy jemen « a : i “What's Pete's (Wicked Alc) 2
me < - j é = like? You want an answer, ,
Buoy Ss my said Slosberg.
: : “ Burt it has been his experience
: = ; thar those answers are more
often ignorant and rarely tell
ee you anything at all. To combat
BEER TASTING TERMS this, he has developed a grid
_ (see graphic at left) to explain
Beer _ in fay terms whac’s what when

A teernented cereal rare .
hops, wate yeast fn <> Sweet of Cream Stout <> Wheat Beer and it comes to beer.

rentable supe” ed aS ae . Golden Ales Hc has also penned a book $ 5 | O25
Ales ; <> Dry Stout which in addition to describ- —— = le Sn
‘Ales are fermented at higher temperatures. Fruty aromas are a common charac ; ing his involvement with . J AN Ransetibs Yule Logs
<> Porter Amercian Lager Pete’s Wicked Ale and its . \ .. Ssrves 8-10

ers
Lage! fermen .e rempe: aged ‘owth as a company, also
Peery abe cigmenied 2 lowe temperatures and ate for a longer period of gr sac ap iy,

Colour <&> English Brown Ale European Pilsner reflects on beer in general.
Golout comes trom the umount and type of seatted artey used, Cara As for the lower alcohol con-
Cases. the colours rane tera golcen to amberio brown to baa <> American Brown Ale Oktoberfest tent of American beers, “thar’s B hi Px R bb i 7
a big misnomer,” said askin ( 5H INO nS
Norg

Slosberg. In fact they’re about
AO Pater Amber Ale Bork the same but the alcohol is ate Place, N. Van. - Marine Dr. 987-7433

measured using different sys-
tems. By volume in Canada

and by weight in the U.S.
“> Stony Ales << Dark or Black Lagers Pete’s Wicked Ale is now o Human Resources Développement des
available in Canada and can be Development Canacila __ ressources humaines Canada

This spectrum is a brand generalization. . .
Not ail beers will fit into these 1S particular style boxes. tasted at the Black Bear Pub
among others on the North

Shore. =
Attenticn
pha ie ee gaps hey a epee ae Re North Shore ~
. eat oe ‘
>. << . ce | busimess owners:
: J F | S O F ‘ i Human Resources Development Canada
he ws needs your help in preparing the
; 8 x Lower Mainland Occupational Survey.
- é O O D A . S | E ra Results will give the business community
| a ok reliable information about wage rates,
_ ‘ ae hiring trends skills shortages aud training
— from ion Wowloxs_ -——— ae requirements in the locat labour market.
fet us warm your Holidays in three : It's easy to take part.

delicious ways - Tim, Hortons Flavoured Compiete the survey by mail, on the internet
Cappuccinos,, Hot Chocolate and Coffee. (www. vgivision.com/ces/lowermainland/)

> India Pale Ale Double Bock

or over the phone.

For more information, ;
please call 669.2374 or 1-888-274-1700.

Ce TL Pp Gl 7 0 IT: aan