IN THE face of a tarnished
reputation, industry is in-
creasingly turning to public
relations in an effort to get
its side of the environmental
story outto the public.

Bs RLIZABE EEE COELINGS

New Re prearter

fie any aiea Where there's
public comern. consuls are be-
ing used because compatdes have
found that the publ mostly vet
upset because Chey gre uitmtorimn,
ed ** said Bers OR cefes president
of  OReele Comrauimtatony, it
North Vancouver « onsultime firm.
“Ets meals alteaws becwuse that
wroup ts afraid: and thes re atratid
because hey dont understand the
tssuc. Onee people are tieie thes
womb beltese what thes hear”
OP Reefe said, adding hat com:
Pamies want too wet ta tic publi
betore this ear later’ dee
Sumatates momenta
OP Reel whe dias tas minitie
said

abe
hired focpterpren Comptes neues re
The sector at tire putty ce

Orne ot the approade. these
comppanie. use ui puble rebates
SOOT pays as tase teeta Con
Munication, Pablic fraas.
speaking envaventents fo tours
are used todetlate publig onetime

The most cllective dim weve
found bs dernais taakities jp cepdo are
to thie woods aud) dette emi see
somoimy ory sad Soot Atos
ander. media cohattatis cater fen
MaoNfitlin Bhaotos.

Porotime te Stag Nidan Glocded s
ferest infers !
Alberni and botinme. Vox
sand fost Vitors ere ples ants

paved.

ieael v

surprised.

Poritasting the anced nignt oat
emipicessces ay ate tt portant
Wath Sarr Qatttapeadtic st ties

Messe Gul te thre prugbeas

Woe think at vets iyeortaret
tor che publi Cita welte
a Seskere ey uh pee eoowaOrb

ie wes Bard Ge psp te cde

Sinovsiraet, od bared wHlet
new, obitestar at cert pee te aati
Uisigdthons fer tbe he

sshd Pip ated
thon

Povverts te Gor be othe y mh. oat

assgpet oof Phases

poe vee at te one He
Plomageb Of puri. cy then

Noe trades ried SPas Sf bien

Hhowided web is iG wrod
tates cH dseb oh a fa sitotned
satin Cat Tate hd te
ctreet teh ‘ eer burt be
ahhitte f

feo grep hatin a oes
de fage The te ae ot yee hy 1

bndustry turning
to PR firms to
explain its side

“You really cant doa weod
public reittions jab tor someons
Who tnt Gleam up ther ropact
onthe environment Pbowian said

But some cosionnmentalists sas
the trend towards pubbe relanons
Is Mere Ga sMoORe eet Chan ania
formagor campaign.

Greenpeace regional director
Cathertne Stuart saide Corporedons
such as Canter and Western Pulp
and Paper woukl not hase a public
tdlations problem ot them apera
tions fit the qage thes re trviag to
project.

“Thes’re concerned about their
image, publig pereeptien of their
industry 77 site said. adding that
public relations campiiens would

qo

i OENDUST RY ES hiring coasaliasnts
; toeaers outa public relations bhite
I ia order to combat the influcaee of
| such high) protile proiests as the
one pictured here. where a Plotithe
i
i
|

of boats protested the evtension of
aobunaoon crab fishing tn Thawe
Sound fast summer.

Nocth Stare News

be unnecessary. ito thes’d fests: tans tend to address issues that are

ther efforts on dimutng the en uppermost in the public eve while
stronmental dasiege. tenoring the whole range of issues.
Stuart added that he corpora: “Phe mills are taking on issues

a> thea

Se Se a eT

WEE 2

om

Province of British Columbia

Ministry of Environment

photo by Dianne McClaren
which become publig concern and
convement! overlooking the other

“she said. Dioxins are the

tip of the iceberg. "*

| et’s handle with care