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Cruising continues to be
the popular vacation choices

AFTER BOARDING a record
number of passengers in 1992 —
4.4 million — the cruise industry
is expecting another banner year
in 1993.

Agcording to Cruise Lines In-
ternational Association (CLIA),
cruising is the fastest-growing
segment’ of the travel industry,
_having seen double-digit growth
on average every year since 1970.

Assuming that the current
growth rate is maintained, cruise
ships witl welcome up to eight
million cruise vacationers annually
by the year 2000.

“We predict that the cruise in-
dustry will continue to set the
pace in the travel market. Its pre-
eminent position will be achicved
not only in terms of growth, but
in the area of customer satisfac-
tion, one of the industry’s key
priorities and assets,’’ says James
G. Godsman, president of CLIA.

Considering. that these gains
have been achieved in the face of
recession — while other sectors of

the. travel. industry have experi-
enced downturns — why has the
. cruise industry consistently turned
in such a strong performance?

“Diversity of ships and places
they visit,"". answers. Godsman,

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who points to CLIA’s 122 ships
that visit approximately 400 ports
of call in almost 100 countries.
“The cruise industry .can con-
fidently say that there’s a cruise
for everyone."

Another reason for the op-
timism is the growing realization
among the travelling public that
cruises provide not only a quality
product, but the best value and
vacation alternative.

“Anyone who can afford to
take a vacation can take a cruise
and, in fact, could ‘actually save
money taking a cruise. Studies in-
dicate that a cruise is often less
expensive and provides greater
value than a comparable land-
based vacation.

“These days, people are choos-

ing their purchases carefully, and
value is key. Time and time again,
cruise vacations deliver the value
and levels of quality and service
that consumers demand,” said
Godsman.,

With a cruise to suit every
lifestyle and budget, CLIA
research indicates that cruise vaca-
tions appeal to a wide
demographic mix, no longer just
the wealthy and retired.

From couples to families to

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Sunday, February 21, 1993 - North Shore News ~ 35

one of

The only way to
get a discount this good
is to know somebody.

Celebrity's MV Zenith sets sail from Ft. Lauderdale for seven nights in the
Eastern or Western Caribbean. Eastern itinerary includes San Juan, St.
Thomas, St. Maarten & Nassau. Western itinerary includes Montego Bay, .
Grand Cayman, Cozumel, Playa del Carmen and Key West.

singles, the industry has seen a
new breed of cruiser emerge in re-
cent years, one that is younger
and of more moderate income.

The research reveals:

@ That 65% of cruise vacationers
are accompanied by a spouse, 9%
by children and over 25% by
friends. The number of cruisers
who bring their children along is
on the rise, as is the number of
single parents who vacation with
their children.

@ The under-50 age group makes
up half of all cruisers and is the
fastest-growing cruise segment.

@ The number of cruise vaca-
tioners earning under $50,000 an-
nually is greater than any other
income group.

@ Cruise vacationers hail from
every province in Canada.

In another recent survey of
CLIA-affiliated travel agents,
nearly nine out of 10 indicated
that they’ll be selling substantially
mote cruises in 1993.

“The bullish outlook among
agents supports what the cruise
industry has been saying — that
1993 will be another record year
for cruise passengers,"’ added
Godsman.

Cruise Holidays and Celebrity Cruises invite you

(BU to discover the exquisite beauty of the Carib-
BOLIDATS| bean in comfort and style aboard Celebrity’s
luxurious world class floating resorts.

* 7, 10 or 11 days of spacious accommodations and gracious
service on board your selected Celebrity Cruise.

* Avaard winning cuisine, artistically prepared under the direc-.
tion of master chef Michel Roux.

* Exciting entertainment — frore celebrated vocalists to

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PRINCESS@%CRUISES
The Best of the Panama Canal —

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Announcing a brand new destination for Sky Princess. Choose an 11 or 15 day
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Includes airfare! Book early. Space is very limited.

Left, Tina Wignall (featured in September's ‘Choose to Cruise’ section) receives ‘Agent
of the Year’ award for 1992. L. to R. — Mike Drever, Pres. PNW Cnuiseshipcenters;
Geraldine Ree, Diserict Sales Mgr, Princess Cruises; Tina Wignall; Mark Quayle, Regional
Sales Director - Princess Cruises; Carey Mobius, Owner - North Shure Cruiseshipcenter.

North Shore

erulses iiocenters ..

1823 Capilano Road 285-7 AT me