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Q.E. Theatre hosts Vancouver debut

LAST FALL about 300 peo-
ple responded to an invita-
tion that said: “... cordially
invite you and your guest to
a night of artistic vision... the
premiere of Ballet British
Columbia’s 1993/1994
Season, featuring the work
of Artistic Director John
Alleyne.”

Sounds like an ordinary invita-
tion to 4 bailet show.

Yes, but with a twist — this
classic-looking invitation card was
sent by Saab. not the ballet group.

In fact, it was really an invita-
tion to the official introduction of
the most important product in
Saab's history: the Saab 900.

The contemporary ballet and the
all-new 1994 Saab 900 seem to
have nothing in common until you
realize that both are targeted at the
same audience: a group of people
who enjoy classy, fine artwork
that’s unique, different, and innova-
tive. :

Realizing that the new Saab 900
—— a product with a hint of both the
future and the past — caters to peo-
ple who appreciate automobiles
from a different angle, Saab decid-
ed that the car should be launched
in an environment that embraces
culture, art and history...

So the debut of the 900 occurred
in Toronto on Nov. 2, 1993, in the
Art Gallery of Ontario.

Three Saab 900s were displayed
inside the Gallery, surrounded by

“the finest collection of paintings
and artwork around. -

- “The crowd went crazy,” said
Chris Douglas, spokesman for
_General-Motors of Canada (Saab is
50%. owned by GM). “The event
went extremely well.”

In order to emphasize the artistic
styling of the Saab 900, a number

_of photos, showing the selected
parts of the car, were displayed
along the walls.

In effect, the Saab 900 became
_the piece of art. Then GM took the

Saab 900 to Montreal and launched
it at the Rio Pell Gallery. Rio Pelt is
a contemporary abstract artist who
is well-known for unique and nvind-
stimulating work.

The 900 was unveiled at the
same time Pell took the wraps off
his newest collection of paintings.

Then finally, on Nov. 26, the
debut took place at the Queen
Elizabeth Theatre in Vancouver, in
conjunction with the start of the
Ballet British Columbia's new sea-
son, as mentioned earlier.

David
Ghao

‘OVERDRIVE

Before the first ballet dancer
came leaping onto the stage. the
curtain was raised to reveal the
shiny Saab 900. People actually
smiled and chuckled at the unex-
pected stage opening.

Not surprisingly. this was the
first time a car was displayed on the
stage of the Queen Elizabeth ©
Theatre.

During the intermission, two

Saab 900s were displayed in the
lounge area, giving the guests the

chance to touch and sit inside the
five-door hatchback models.

Some of the invited guests were
also treated to the champagne cock-
tail celebration during the first
intermission. At the end of the bal-
let event, the same group of people
were invited to meet the cast .

In all three cities, the invitations
were sent strategically to the media,
current owners of Saub automo-
biles, and to potential buyers of the
new Saab models (as determined by
the Saturn Saab-Isuzu dealers).

According to Chris Douglas,
every event was successful and

‘helped GM launch the unique 900

model in a very special way.

The marketing strategy seems to
be working. The consumers are
responding well to the new Saab

‘and it is apparently “sold out” for

the nexi couple of months. The

plant in Europe is having a difficuls

time keeping up with the demand.

The superb powertrain, agile
handling, smooth ride and excellent
intcrior packaging make ihe new
900 one of the most exciting cars of
the 1994 lineup.

And with the 900, GM and Saab
have shown to the world thit
uniqueness and great character can
co-exist in the same car.

Argyle graduate one of 12
scholarship winners for ’93

NORTH VANCOUVER student
. Kelsey. Miller has been awarded a
_ 1993, $500 regional scholarship
from the B.C. Principals’ and Vice-
Principals’ Association.

The awards, given to 12 stu-
dents representing the 10 school
regions in the province. arc based
on both academic achievements
and proven leadership qualities.

Kelsey..a graduate of Argyle
secondary school. proved she is an
exceptional leader in academics,
school altairs, and the community.

In addition 10 her excellent aca-
demic standing, Kelsey has shown
a remarkable aptitude for music.

She plays the clarinet, piano,
and saxophone and was a member
of her school's concert and jazz
bands and concert and jazz choirs.

This past summer Kelsey trav-
elled to Germany, Ausiria and the
Czech Republic as a member of the
Senior Vancouver Youth
Symphony Orchestra.

Kelsey is currently studying sci-
ence at the University of B.C.

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