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Photo submitted

NORTH VANCOUVER band The Running has released a debut CD. Available at local record stores,
the self-titied debut has already caught the attention of several radio stations. Core band members
Sacha Spindler (left) and Dave Morello (right) take a pause from the cause.

Heavy rotation

NV band The Running go nation-wide for radio
airplay with their independently-released debut

ORTH VAN-

_COUVER rockers

The Running are
running hard on the heels of
the release of the band’s first
cD.

New bands playing out dreams
of success must negotiate their
way through a contemporary
music business increasingly defin-
ed by corporate concentration and
musical-genre fragmentation.

The Running lead vocalist,
guitarist and writer Sacha Spindler
and drummer-vocalist Dave
Morello have decided to pursue
radio airplay in a big way. Spindler
and Morello met seven years ago
while playing in jazz bands at the
Capilano College inusic program.
The pair hit it off and opened their
own local recording studio.

Three years ago the two formed
The Running. Although the CD
release marks the first full-length
finished product for the band, the
recording follows ‘‘tens of thou-
sands of hours” of studio record -
ing time logged by Spindler prior to
his latest professional incarnation.

Since February, a number of
songs from the band’s self-titled,

Michael Becker
RECORD REVIEW

independentiy-released debut
have received airplay on several
radio stations. Music Now recent-
ly spoke with Sacha Spindler.
Music Now: How important is
radio airplay to a new band
starting up today?

Spindler: "As far as I'm concern-
ed it’s the number one priority.
Everything falls in after airplay. It
depends on the kind of band you
are. We're not a ‘go out there and
drink a lot of beers’ type of band.
We're a concert band. To get a
following that way is a pretty hard
thing to create, especially with the
way the economy is right now and
with the amount of bands out
there who do try to create good
times for everybody — radio

44 Going province by
province is the trick ...
lots of phone calls and

lots of faxing. 99
- Sacha Spindier

airplay is priority number one.
Music Now: How did you get
radio to listen?

Spindler: ‘We did compact disc
because radio stations play them.
We've had a lot of airplay with
two of the songs that are re-
recorded for this record. Some FM
stations had been playing off
quarter-inch half track masters
after they liked what they heard
from cassettes we sent.

“They carted them and played
them in medium rotation and reg-
ular rotation on two stations. It
was real luck.

“These two guys in particular,
Brant Zwicker at K97 in Kamloops
and Rob Robson at 299 in Red

See NV band page 30

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