poe

KRISTI VIDLER, ‘Advertsing. Maneger of the North Shore News, ‘checks the .

Sipe eee
“5 Har

ting ads that ‘generated business here a quarter of a century before she was.

compared to

Sister,

its ‘12-page Shore Press are undoubtedly
The North Shore the ads -- and in particular
Press, which incidentally the prices they quoted:

published both journals. But
in at least one respect the

Times was a pioneer of. was announcing “‘late season
things to come: ‘inthe. — arrivals, all the chic of Paris

Hudson’s. Bay Company

_ Styles ... at. generous price
“eductions’’.. They. included
_ two-piece. ladies’. flannel
- suits: for $14.50 or, if you —

newspaper world.

It. ‘was distributed. ‘free,
though. to how many house-.

holds. is not .mentioned. In © really wanted to splurge, you

this respect the Times was an _ could choose. a two-piece

early forerunner of the North ~ sports suit of “soft cud‘l’doon
‘Shore News and almost 50. or‘fine silk and wool knit’ for
per cent of.-all the other. $22. 30. | |

-130-odd community news-. . a
papers in B.C. today -- which | Badger’s Dry Goods on

ee no reason, in this age of . Lonsdale was offering ladies’

_mably - lifted from U.K.

“pleted the total. news - and
feature, content. ‘

CaaS MONEE AER ee ae

JOURNEY (the description Witch Hazel

-. radio and ‘TV, why their crepe nightgowns from
_-réaders should have to pay $1.25, 32-inch gingham at
“for news simply because it’s three and a half yatds for.

_ $1.00, together with 36-inch
_ broadcloth from 69¢ to 75¢ a

Sad to ‘relate,. the free- yard. Jeweler B. Stewart had
distribution North Shore 1S-jewel white gold-filled
Times of 51. years. ago ‘‘case’’ watches on sale for
evidently wasn’t. doing too -§7.95, while B.C. Electric

‘Printed. Me a

_ well in terms. of advertising. could fix you up ith. an

“support” -- the penalty, | eight-inch fan for $8. 95. .
perhaps, for thinking ahead. 8, :
of its times. Only about: 30 For the car-buyer Burrard
per cent of its. meagre four Motor Car,.Co. on East Ist
pages was taken up by-ads, had a new, fully. equipped
compared to the 67 per cent Essex Coach with ‘‘Front and ..
regarded as the break-even rear bumpers, motor. meter,
point by modern néws- - rear vision mirror, automatic

papers. windshield wiper, stop sig-
‘nal, gas. gauge, built-in
As a result, ‘news stories radiator shutters’’ for —

(which are costly in terms of $1,195. North Shore Motors.
staff) petered out abruptly on West Ist presented. a

after Page One. The three. selection of one- and two-

remaining pages were filled year-old used cars from $350.
with lengthy essays. by. to. $750, with older : used
winners in a local high school models from $100 upward.
essay competition (“Thank |
God for these!”’ one:can hear .
the harassed editor murmur-
ing); by the eighth. instal- intriguing ‘Midsummer Sale
ment of ‘“‘The Annexation Bargains’ -- among them
Society’, described as ‘‘a moth balls (10¢ per Ib.),
popular stoty by J.S. Flet- epsom salts for bathing (13
cher’’; and by tidbits presu- Ibs. for 95¢), Crown Ribbon
toilet paper. (five rolls for
apers, with ‘such titles as 25¢), bottles of hat dye (194), .
OF A GREAT AIR  one-pint vacuum flasks (59¢),
cucumber
of a flight from London, cream (19¢) and large tubes
England, to Capetown) and | of rat poison (35¢). |
GHOSTS OF LONDON’S
OLD BAILEY.

Rexall Drag ‘Store ‘at 1s:

But half a century ago, ‘as
ftom the beginning of time,
‘There was a stirring page mankind’s two most basic

“two editorial on INFLUENCE needs were still food and

OF WOMEN’S ORGANIZA- shelter -- which makes the
TIONS EN. COMMUNITY 1926 grocery, meat market
WELFARE... and Box Scores. and real estate ads the most
for the Wednesday-Friday absorbing reading of all.
Baseball Fixtuxes.: That com- ;

“The modern one- stop
_qupermarket had not yet
_ artived. As a result, the food

" today’ § reader, how- ads in these old newspapers

r
eve the, most fascinating were fuirly clearly divided |

parts of the 51-year-old into two categories: groceries
orth Shore Times and North (Grant's, Castledine’s,

ANNO ge RR FEED ea yee rea lear

Lonsdale advertiséd some |

Keate’s,

meat markets like City Meat
and Hewett’s. Here are just a
few of the mouth-watering
prices from. those pre-infla-
tion days: me

‘Sugar, 10 Ibs. for 65¢;

finest Alberta butter, 3 Ibs.
for $1.20; Heinz baked pork
and beans, two tins for 25¢;
fancy pink salmon, 10¢ per
‘tin: Nabob strawberry iam,

4-Ib. tin for 75¢; Ivory. ‘soap

. flakes, 2 pkts. for 25¢; corn
flakes, 10¢

toes, 14 Ibs. for 25¢; bulk

Ceylon tea, 50¢ per Ib.; juicy

. oranges, 20¢ per doz.

“Nice oven reasts” from

15¢ per lb.; veal cutlets and .

_spring lamb, 35¢ per Ib.;
prime rib (rolled), 254 per
Ib.; frying chickens from 60¢
each; large local” new laid
eggs, 3 doz. for $1.15. And if
things were realiy tight,
there was always ‘‘best
boiling bee?’’ at 10¢ per Ib.

In the housing market
North Shore Realty was
already a big advertiser,
together with less familiar
names like Alexander Smith
& Co.,.C.E. Lawson &.-Co.,
Jack Loutet & €o. Ltd., and

W.D. McEFfrland &-Co.All of
them werd, offering plenty of
50-foot North Vancouver lots
priced between: $200 and

"$300.

You could have a three-
room cottage with fruit trees,
half a block from Lonsdale .
for $750 ($200 down payment
and $15 pet month). Moving

up the scale, Lawson was
advertising a . four-room.

‘bungalow ‘close to Ridgeway |
School, with full. plumbing

and basement, for $1,600 on.

‘mortgage, or $1,400 all cash.

For the big-time spenders

‘there was. a four-room
“modern — house on North
Lonsdale th h splendid. fix-
tures’”” the
highest prided roverty in
the paper. -

West Vancouver was al.
ready noticeably more ox-

Model. ‘Groceteria -
and Optimistic Grocery) and ~

per pkt.; pota-—

- -province. reached. $8.86 bil- .

province, y oerdine t toa local -

banking representative.

“ta

fact the difference
‘works ©

out to some $700

province from outside,” says
R.J.. Kavanagh, chairman of

mittee of the Canadian
: Bankers’ Association.

Ina review of the-banking
industry’ S -performance | in
B.C. “during. 1976, Mr.
Kavanagh says this figure |
‘represents the difference
between the banks’ total
assets of $11.95 billion and
* their total liabilities of $11.24
billion in -the province at.
‘year-end, based on the latest”
Bank of Canada figures.

..“*The assets relate largely
to the lending side of the
banks’ operations and the
liabilities to our deposit-
taking function,’’ says Mr..
_ Kavanagh, vice-president.
_ and general manager, British _
Columbia region, The Bank _
of Nova Scotia. —
“Total loans through the
banks’ 680 branches in the

_ lion for a rise of about 21 per
. cent during 1976.

‘‘There was a strong |
demand for bank credit from |
‘the business sector of the.
provincial economy, evident
in the 24-per-cent rise in
business Joans to $3. 87

ease

biilion.”’

‘Mortgage ‘money was in
demand and the banks _
approved $458 million in new:”
residential mortgage loans.

These approvals boosted

' total bank housing loans in
B.C. to more than $1.71
billion outstanding at” year

end.

There were increases of 39
per cent in loans to farmers
at $247 million and 25 per

cent in personal loans to
$2.78 billion.

‘And in connection with
personal loans, it may be of
interest to learn that pers-
onal credit. outstanding |
under bank cards in the
‘province is about five per
cent. of total personal lend- ©
“i ing,” Mr. Kavanagh Says.

Today, the average weekly
wage in B.C. is approximate-
ly $270. Half a century ago it |
~ was in the region of $25-$30.
Income tax was lower, but on
the other hand few families

million flowing into the =

the: British Columbia com-_

viene:

“Citizen groups in. West.
Vancouver have been infor-~

med by the municipal: hall
that they will be permitted to -
_ present to council their views

on development—with spec-
.  iific reference to the proposed
- housing -
. Upper Levels Highway—at 8

project above. the
. pm. next Monday, July 48.
“An - application by. All

Round Developments - Ltd.

for a land. use’ contract.
covering the mountaifiside~

area between. Lawso: and: =

Shad more than one income. i

coming in; the great majority
‘depended on a single bread-
winner. on,

pensive. Choice Ambleside

lots, 57 x 140, on Inglewood, si
ood and Gordon were.

Ha
selling at $350 upward. But .
even so a five-room modern —
bungalow on a 66-foot lot.
near the Ambleside ferry
-could be liad for $2,500 -

.$300 down and 530 a month.

What wonderful, “happy
days the advertising-columns —
‘of 1926 seem to portray for —
father’s pocketbook and

mother’s purse. Yet ‘were

they really?

nag # Cee NASER EDL RebahAErNs ARR UTR TOIL CAE TLE A ree one E

With that in mind, and
with the 1926 prices quoted,
why not take’ your little
pocket calculator and spénd

an interesting. quarter of an
hour figuring out just how
much worse off -- or better
off -- you ore today?

Five years ago, incidental-
ly, your little pocket calcula-
tor would have cost you
upward of $100.. You may
have bought yours recently °
. for as little as $12.95!

ay pen

active.
development ©

Marr. Creeks - is. currently
‘being: Processed. by, ‘muni-

-@inal

ala naar

The -

Gina ‘Planning
"Forum, |

-one of the* most |
Citizen “groups | on
issues, has
‘urged. residents: throughiout
‘West. Vancouver io show

~ their interest in the future of

- the municipality by attending

pent Monday’ ‘s: meeting. For

information: - call

x Bey
ene saeensaas

1

cose