© Lions Gate EN PLYMOUTH @ CHRYSLER 1177 MARINE DRIVE ¢ NORTH VANCOUVER, B.C. V7P ITI. (604) 980-6511 June 9, 1982 Mr. Dave Jenneson, Advertising Representative, THE NORTH SHORE NEWS, 202-1139 Lonsdale, North Vancouver, B.C. Dear Dave, I am writing to thank you and the North Shore News for a job well done in our recent "Annual Spring Service Special' advertising campaign. Although the final tally is not in, I estimate that we will have received about a ten-to-one return on our $4,000.00 advertising investment with you. And in this day and age, $40,000.00 really means something to both myself and the dealership. As you may be aware, all of us at Lions Gate took a pay cut recently to keep the dealership going. of people don't know is that, without the sustained success of any other action may not have mattered. The response continues - we are getting everything from Cadillacs to Volkswagen vans in for servicing. What a lot this ad campaign, Today's economy has produced a consumer before he or she buys. who looks business 1s still results prove to me that and you will These out there, Ours. the certainly continue to get most Yours truly, ‘fj he ae Aan c Dave lreland, ALAND Service Manager, DAVE. IRE! lions Gate se RVICE MANAGE F { ps) 380 6511 Plymouth Chrysler