. mawe

price, because it's undoubt-
edly -- and naturally -- one of |

- the- first things you consider : mas

when o buying @ a car.

by.

ft -4 S_

_ Canada’s best. - business.
_ years) car. dealers across

A recent business ‘report —
Dun - & . .- Bradstreet

“Let's start by talking about ~ ~

Feveaied that in 1974 (one of |.

eden enmae 2

Canada achieved: an.average © ~

net ‘profit after tGACS On BCSS-

than i% of total sales! ”

This means: that the retail :

- distribution and ‘servicing. of

‘automobiles is carried out at-

a-lower relative :cost to you.

than virtually any other:
consumer product --. includ--.
ing food. in fact,. the modern ;

win st

mast.

automobile is one of the best |
dollar for. .

- ‘product values, -
. dollar, j in the world.”

ae

‘Now, if net. profit: margins “

are so slim, how can. ‘some.
dealers offer.‘ ‘amazing’.
discounts and. ‘incredible’
sale. prices? oe

we

‘The fact- is, ‘they can’t a
not unless they cat back on. .

other areas of their service.”

“So, before you fail for the” .

hysteria of promised savings,
consider these points:

value for your trade-in, or is
the dealer making you Pay
for his discounted Prices

2.. Is the dealer cutting
corners on the number an
quality of his sales staff -- the

people you rely on for sound,.
' experienced. thoughtful |
advice and detailed
: ledge. of the cars they sell? Jf
he is, you. are being
shortchanged; . you may not |
‘be buying. the car you really
' need wit
thought you were getting. |

3. ‘Is he trimming the cost |

of the car b
quality an
other departments: his
delive
aftersales service,
specialists, parts inventory
...? If this is the case, you
‘will eventually pay for that
special price in.terms of poor
workmanship, © __ service
_ delays, and unavailable part
when you need them most?

sactificing the

Is he keepin his overhead
costs low with a minimal

selection of cars for you to

choose from? If so, you may

-have to wait and wait for
delivery of the make and
model you. really want -- or
settle for second best. | |

deal merely a bait to. get Bid
into the showroom? |

apply to just one ° single
model that had been . ‘so ia

a tawnn: ‘ad? Bim we ms”

ow- a)

the features you |

pre aration, |
nancing .

5. Was that’ extra special |

- - SPORTY OLDS 88—
1. Are you getting full

long before: you

ny

Oldsmobile is now offering : 2 new idea in sport coupes on its 1978 :
_ Eighty-Eight..The new Holiday 88 coupe option features front bucket seats, sports

‘console, T-handle floor shifter, sport steering wheel, dual sport mirrors, custom wheel
dises and a special Holiday 88 emblem on the sail panel. Holiday 88 is Oldsmobile’s. |
answer to people who want sportiness in a full-size car. Oldsmobile first marketed a
Holiday Coupe in 1949 and has not used the designation for nine years.

ot there?.
trap.

6. Finally, will the dealer.

Beware the baite:

-stillbe in business when you”

efficiency of _

need aftersales service or.
a complaint:
. about your purchase?
‘is little room for manage-: -

when you have a
ere

ment error in the automotive

business, and the dealer who | -
ow”

rovides — artificially _
rices may not be around for
jong -- to your cost.

These are just some of the.

factors you should keep in
mind. when you select ‘a
dealer. Those ‘savings’ on

the: price of your car may
prove very costly for you in.

ong run in terms of money,
‘disappointment and dissatis-
faction. ;

Tet us b ,eyour. personal

mechanics °

between us wé have thiriy years exporience-se sute.
mechanics. We give free estimates and we Quarantes |
Male service and reasonable prices,

~-Hofland’s Auto Repair

030 West. tot, one.
’ North rth Van. ee way

_ w# ‘

Weet Vancouver:

| 5010. ‘Just. south of Woolco._

‘A good mechanic. can: ‘be.

‘ ‘one of the key assets your car
~ has’ ‘to making, that: magic
‘100 ,000 miles. nn

One thing to try to. avoid i is
going to a different place for
servicing each time it is
necessary.

ete, ars
a)

The good mechanic will

know your car. and can give it
‘ the

continuous ' ‘setvice

required

(1975) LD.
"Body & Mechante Repairs

1510 Clyde . Marine at 16th
022 2231 it Ambleside

Peter Brand & his att
; offer Personal —
, & Proteaalonal Service :

Md

Find a regular location for |
service and stick to it if you
are satisfied with the service. |

~ Find a good mechanic |

This i in furn gives you, the ”

owner. the” dependable car

“you hoped: for when it: was :

. first Purchased.

truck or car:

ee | vai ROOF hocas

ts” Guaranteed” ‘and, for ‘your: He | |
convenience, we accept Ghargex. oe
and Mastercharge. i ;

. Cail Terry ‘Higgins for siiviee and y :
estimates. .

ae - rcs |

|Aintree Carriage Ltd.|

2505 Marine eat west Van,

cat Dundaravo:

- buy: now from only

have a great sum."
mer in. your: van,.

plus a compléte ling of of apeciaty vari windows

VAN LADDERS