ore WO Counselling services available Counselling Assis. tance to Small En- terprises (CASE) is helping more and more women start-up and run a business of their own. Ina typical month recently, nearly one out of every five business owners or managers receiving counselling assistance is a woman, This represents over 200 businesses each month and closely relates to the U.S. where 16 per cent of smail businesses are owned or managed by women. The advice is provided by retired business men and business women who have completed a satisfying career in a similar line of business and who now wish to assist the younger generation of business entrepreneurs. Counselling is provided at a cost within the means of a small business and is designed to assist’ the business owner in coping with the many problems he or she may have. While trying to perfect the book- keeping of the business without neglecting sales and advertising, the business owner might not have time for proper attention to store or plant layout and for other questions such as pur- chasing, personnel and production. While not large enough to call in a professional management consultant, at a much greater cost to the small business, cerns call relieved by Counsellor from CASE. In British ColumBia, requests from women and couples for counselling were most often made from those in Retail Trade. Counselling was also given in a number of cases to those in Service Industnes and Tourism but not restricted to these sectors as almost one half of all counselling given in the Resources sector were to women or couples. Bookkeeping and start-up situations were the main areas in which counselling was given but other areas such as, help in financial planning and == expansions were also counselled. these con- can and are greatly the enin business + National wide the CASE service was used by over 12,000 businesses last year. Most of the customers are less than five years in business and 2,000 are new business ventures with a staff of less than 10, although companies with up to 75 full tume employees are eligible. Larger businesses have the strength to engage experts to look after specific areas, but the greatest danger of business failure is in the young small business Retailers and restaurants are particularly in need of advice and assistance and were the subject of some 5,000 calls for counselling last year Of those, 1,000 are run by a woman in business for herself or a couple running the business in partnership rehearsal. The band is preparing for its Spring Concert tomorrow night, April 17 at 8:00 at West Vancouver Secondary school. The Adult band led by Peter Murray (center) will play with-two other bands. (Terry Peters photo) Our latest selection of tables and cabinets will enhance your home with an oriental touch Come in and see them, and let our designers help you coordinate your decor with beautiful drapenes. wail- covenngs, carpets, sofas and chairs These and many other available at \ decorating facilities are eogennonr ic roeceriors LLCO. 3044 Edgemont Blvd., Bae e-- North Vancouver . ' 985-0022 985-0184 OMPLETE TV PROGRAMS: Page C9