' Page B11, July 4, 1979 - North Shore New: TF he overland route _ During the last 10-15 years there has been a revolution n-the travel industry worldwide. This revolution is called adventure and overland travel. It is true to * say that this branch of the industry originated - in England and-- Australia | respectively. Its origins lay in the need for people to reach Australia or England 2OWever, — the —adventure using..a. method which to ‘many; seemed far more appealing than the traditional modes. of travel,. -Sea and air. _ This __method _ was” ‘overland’ and the chance of crossing. 16 countries . and over ©.16,000 miles was an _opportunity of a- lifetime. not _to be missed. In. time, ‘more and more people realised that apart . from the opportunity factor, there was real value to be gained.in travelling this way, _ since -one would absorb the variety of ‘cultures and customs, and seé parts of the - —world-impossible to “see: by “At became within the Africa, Turkey, - Greece, Russia and Scandinavia were INCOMING CRUISE LINERS get a warm British Columbia -welcome and assistance from four summer hostesses at the of ' soe bg anv ars. é student; Judy Wong, BCIT; :Tracey ‘Wilson and Airlie Pem- berton, Capilano College. WAIKIKI $369 8 Daya, 7 Nighta, Ar & Hotel WAIKIKI $439 15 Daya, 14 Nights, Ar & Hotel LAS VEGAS $189 5 Days, 4 Nights, At & Hotel RENO $209 4 Days, 7 Nights, Ae & Holl RENO $179 5 Days, 4 Nights, Aw & Hotel DISNEYLAND $305 @ Days, 7 Nights, A & Hote! (LENTA Tours 1686 Robeon Street 10507 K. Geo. Hwy. Sutrey 689-7117 Reg. Trevet AQent Ma. 167-2 of all to experience, form of travel. North_ among the. first destinations offered. Initially overland and adventure travel was a cheap way to travel and less than 10. years ago it was possible to take a 2-week overland. - journey to Morocco from London for $78.00. |: During the last 10. years personnel in other specialised adventure: travel companies. For example, ‘Ivan Allen (Managing Director) and Jon Dunn (Operations Manager) have been organising major expeditions to the Sahara, South West. Africa, Afghanistan, Sudan and Morocco under the com- travel: business: has evolved dramatically. from the - collection of small one-man businesses it used. to be, toa multi-million. dollar industry. — spanning the ‘entire world, and consequently adventure _ ‘travel is no longer a cheap way of seeing the world. In order to. survive, it had to become . ‘operationally sophisticated, i and- in- business terms, both cost effective © and realistically priced. .’ Treasure Treksis one such company which is the direct result of thése evolutionary — years. Based in London, it is ‘by legal definition a brand new company, but this pany name of Allen & Dunn tions for the past four years. Prior to that, they were both involved with Penn World .as Operations Manager = and African Specialists. Independently, Ivan Allen _ established the ‘Adventurers Travel. Shop’, which is a retail agency outlet in _London, specialising ex- clusively in adventure travel. The Overlanders was a separate company. specialising - in long-haul overland journeys crossing the continents: of ; Asia, Africa, North, Central and South America. the ‘new ‘name lies a wealth xperience which goes back*to 1967 and spans the entire history. of adventure travel. This_experience is . reflected in every sphere of the company, from operations to marketing. The company has evolved as a natural progression from. the -involvement of key includes: ed 437-3781 name only. Behind “Phis- > Reno Fun Flights ° Air tare & Un rig Meal & open bar on some me scheduled flights ar acre aeen | eee Rtas Free Casino fun npackag mare “Sights; departures ¢ anya _ fom $4. 49. dbi./twn. occ. 7 nights departs every Sunday from $2.09. dbi./twn. occ. * Reno Coach Trips * Departs every Sat. *115. based dbl. occ. * Gambler’s Special * Departs Thursday Aug. 30 based dbl. occ. Coach Tour Jul Disneyland 11 days, San Francisco, Reno Hawail 14 days, airfare & accommodation Departures every Sunday - dbl. occ. *469. : Adanac Bours 9g Conte 37-4479 Kingeway, Bby. ' 689-8737 company was operated by David Smith and controlled by - the current Chairman, Aart Van Saarloos, who also runs Treasure Tours in New. "Zealand and Australia. Because of this varied corporate experience, Treasure Treks believe that they have the most ex- perienced team of all comparable companies. veg auattitc *89. 14,21, 28 Aug. 4, 14, 18 Chidn 12‘ &under *205. Century Plaza Hotel 1016 Burrard St, Van. ~ning to their original point of ~ ‘looking _ different, either in terms of As already mentioned, there are two forms of adventure travel. In trade jargon, these are short-haul and long-haul. Both appeal to different markets for different reasons, but can. also often overlap. To help towards a better understanding of the dif- ferences between the long and short haul markets, we can take a look at who goes, why, when and how. Young people, mainly-single, aged between 18-35 go on short- haul trips, but there is a growing—number ‘of people— over 35 interested in this form of travel. Their professional status is varied, ranging from ‘bank staff to. mechanics, although in the © main, it is from the professional socio-economic groups that more and more Passengers are being derived. The vast ‘majority are - simply going on holiday, usually annual, and retur- departure. But they- are for something geographical location or mode of transportation. The remainder go for various reasons, often taking the opportunity to see other countries in this way during their stayin Europe. - On the long-haul side, the picture is completely reversed with involvement from all age groups, especially in the over-35 bracket. o uestion how, one has to look at each individual program, because almost all are different in ar Bh ahs JULY 10) ot _are A professional 8 x 10 colour portrait for Choose from our selection of eight scenic and colour backgrounds. You may ioe additional portraits offered at reasonable es, with no obligation. See our large ‘orator Portrait. Satisfaction always, or your money cheerfully refunded. TUES WED THURS FRI SAT Tues-Wed 10-5, Thurs-Fri 10-8, Sat 10-5 their mode of transport, ranging from 18-24 seater 4- . wheel driver expedition trucks to modern 52 seat coaches. On. major - ex- peditions to the Sahara, long-wheel base Landrovers used, and in Russia/Scandinavia we use minibuses. * Treasure Treks, under. the General Sales Agency of Lawson, McKay Tours Ltd., have -provided for 1979 a truly global program linking the Middle East, Asia, Australia _and.- Africa, to North, Central and South 42 13) «44 America. These programs are revolutionary in their design in that they have listed Eastbound as well as Westbound, and Nor- thbound as well as South- bound departures. Therefore, ‘most are. reversible and ,in- terconnecting, and . most programs offer a variety of joining points on the journeys itineraries and flexibility for. onward and return con- necting flights. Hence taking the example to its extreme, a person can travel the world with Treasure Treks from East to West or vice versa. GOLD'S FABRICS 341 Lonsdale Ave. N. Vancouver, B.C.