20 » Sunday, April 10, 1994 - North Shore News NN. Shore company now a big name in business LOGOTEX, A leading embroidery specialist i in B.C., began as a small family business on the North Shore and, currently celebrating its 10th anniversary, has witnessed over- whelming success, By Carol Cronna Contributing Writer She, compiny supplies embroi- dered clothing to fashion retailers and to companies-needing logos on corporate separates. The president of Logotex still lives onthe North Shore, in West Vancotiver. Boys’ Co. BOYS’ CO., which describes itself as “a serious high-end import store with an emphasis on fun” introduced a new group of fun clothes for work . and play by Hugo Boss. By Carol Crenna | Contributing Writer . The label was featured at a fash- ion presentation at Automotive recently, which is co-owned by Boys’ Co. owner David Goldman. The Hugo Hine is in keeping with the Boy’s Co, relaxed attitude, heavy on the attitude, featuring uncon- structed lines and nonconformist details. _ The retailer stresses that its cus- tomer can satisfy his every need for Tomnance, inciyiuality and authen-— Stan Shackell and wife Barb began the business in their home 10 years ago producing 48 garments per day from a single-head machine. Today, Logotex has $555,000 invested in state-of-the-art equip- ment which produces 600 garments a day, The manufacturer now employs a staff of 10, who work in a 6,000- square-foot factory on Venables Street in Vancouver, “Marketing manager Alison Scully feels the compatty’s success is due to “a revolution in the clothes that corporates are buying for their employees, Clients like gets Hugo ticity at the store, and that just about describes this vigorous selection of jackets, trousers, overcoats and shirts, Classic lines get new twists as Boss shows shirts without collars, carcoats as simply cut as shirts, and full flowing trousers. Suit looks combine pinstriped jackets with short, wide collars, buttoned high on the chest, and untucked shirts that peek out over baggy, soft pleated pants, Boys’ Co. stores, which were conceived in 1984 by Goldman, con- tinue their concept to carry direction- -al European and American designer labels, Hopefully one day he'll rec- ognize that his many North Shore customers wouldn’t mind shopping at one in their own back yard. You'll find them at Pacific Centre, Robson Street and | Oakridge Mall. ABY? a FREE BABY SHOWER Courtesy Of ial gon, are tem If you are expecting an a To the | family, come and see what Welcome Wagon has for yout. AVErSPHCS Stil Availabl :@ DISPLAYS @ DEMONSTRATIONS e NUMEROUS DOOR PRIZES : _ * EXCITING GIFTS FOR EVERY MOM-TO-BE * ST. CATHERINES ANGLICAN CHURCH *(Edgemont Village, North Vancouver) Monday, April 18th 6:30-9:00 P.M. FREE ADMISSION ... PLEASE. PRE-REGISTER Les CALL SUE 929-1220 OR DIANE 990-3339 Arey you feeling: .. * Down * Discouraged +« Unhappy . Out of sorts f VV ell work with you, within the Royal Bank, Tourism Vancouver, Seaboard Life, B.C, Lottery and Malibu Yacht Charters are all updating their uniforms ind Icisure wear to incorporate fashion features and embroidered logos.” She says, “Employees are demanding quality clothing to wear, and companies are benefiting by gaining a sharper image,” Other companies thal have con- tracts with Logotex include: A&W Food Services of Canada Ltd., B.C. Gas Lid., Whistler Mountain Ski Corp., G.E, Canada, Koret Canada, Dominion Company and BCAA, Work shirts, sweaters, T-shirts, custom sweaters, jackets, fleece separates, mugs, golf and polo shirts, kerchieves, fanny packs, bathrobes, aprons and umbrellas ure available with a custom logo. The company will also create unusual custom orders, which have recently included supplying embroidered wine bottle covers to a private client and embroidering the pages in a world tour book. A full-color catalogue and newsletter are published for clients featuring Logotex’s own line of garments which are embroidered to clients’ specifications. Logotex customizes separates using a company’s corporate col- ors. Intricately designed crests and patches in up to six thread colors and hand embroidered bullion emblems are also made, "Photo submitted ' LOGOTE™, A successful manufacturing company specializing | in the embroldery of corporate logos, began 10 years ago as a. small family business on the North Shore, EATON’S CUSTOM INTERIORS | * Classic I" Our best quality mini- blinds at manufacturers special prices. Available in 120 colours. *Based on 30"x48" size. Mini-Blinds. WHE RCHERS WHEE MONE BECORATES Beecer ye cu 85 * Pleated Shades. | over 150 colours ; available in our popular : pleated shade program. | *Based on 30"x36" size. California Style Wood Shutters FREE INSTALLATION A lifestyle you lead now. No diets H of specs ty foods. 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