- NEWS photo Nell, Lucente ‘VOLKSWAGEN. FANATIC Andy Haglund, seen here leaning ‘against.a 1962. ragtop Beetle, was one of many enthusiasts who turned out fora VW rally at Capilano Volkewagen. going the extra mile to; develo: ‘relationships with owners of their. . product. The. automobile manufac: . turer has invited 320,000 Saturn : owners to:a’ picnic.in Spring Hill, Tennessee; for the June, 25-26 weekend..Spring Hillis the birth-. “Place of the Saturn car and the pic- “nic is part of Saturn’ s new relation- Ship marketing. - “Relationship marketing is one- of ‘the ‘Watchwords of the °90s,” said: ‘Saturn director of consumer . "anarketing + Steve “Shannon. ““Companies’ aré spending a greater share of their resources on current “owners. ‘The word of mouth and “the following: we have among our owners is exciting, and this is a chance’ to thank them and bring . them back to the birthplace of their car.” . Organizers are expecting 50,000 “to’.60,000 Saturn owners to make the pilgrimage. The picni: ‘will ‘include: | ; icotintry singer, Wynnona Judd . “ entertaining picnic participants-in a _‘large, outdoor amphitheatre on the ' front lawn of the Saturn assembly “plant; 3 “Team Town Expo,” which will showcase technology as well as “protuet‘dispays and demonstra- tions from Saturn and its suppliers; 8 a vintage car show; i Saturn’s Excel course which the’ company uses to train employees. The program stresses experimental learning and teamwork; a “Camp Saturn” child-care cen- tre,’ for children three years and older that will include games, face painting, jugglers and clowns:.and a tour of the assembly plant. “In some ways, the homecom- ing is something that people have - been asking for,” Shannon said. “They send letters and want to come to the plant and meet the people who miade: the car. People stop dt the gate and ask to come in”, ‘ Saturn said they researched the ‘picnic idea by asking owners if they would attend such an event. The concept:is very simiiar to the Harley Davidson reunions that have been taking place annualy for the last decade. Last year’s get- . together drew 22,000 participants, The Saturn picnic costs $34 for adults and $17 for children aged six-12. KidS urider six. get in free. ‘Part of the proceeds will benefit the Make-A-Wish Foundation for terminally ill children. 4994'S 1.9 litre economy Engine, Performance Suspension. Great economy with sports car feel |] SALES © SERVIGE © PARTS — _Wilinadon & Loughass, Burnaby 2) 2.3 EFI {2 Automatic QO Air Conditioning ° Pearl coat finish © 3.5 Litre V6 24 valve MSRP Rebate Friday, June 10, 1994 - North Shore News - 25: + © Max Edition Q) Cast Mag Wheels [} Decklid Luggage Rack 27,225.00 — 2,245.00 §24,980.00 REGENCY Auto GROUP 1994 SATURN SL Now internationally recognized a: world’s value leader. C) Two-Tone Paint Stock #76482 All Rebates Assigned fo Dealer ‘$79 MARINE DRIVE _ NORTH VANCOUVER © Deluxe power-group © Air conditioning ’ Price and lease payments quoted are net staf dealer and factory rebates... Lease is based on $2,000 down plus first and last O.A.C. , vo ‘PLYMOUTH CHRYSLER INC. 1177 Marine Drive, North Vancouver 980-8501 — * D7685 1994 ISUZUTROOPERLS 190hp, Air cond., ABS, All Power 3,9%*. - FINANCE