26 — Friday, August 21, 1992 —- North Shore News Footwerks opens to meet the needs of serious athletes | New concept couples high technology with expert service ADVERTISING FEATURE So you've made up your mind to finally do it. You've got the drive and determina- tion and you're prepared to devote the next six weeks to training and enter your first 10 kilometer race. So, apart from cutting out dessert and taking the stairs instead of the elevator, where do you start? ... Seme place that can offer you real guidance in getting started of on your iatest fiiness and athletic endeavor. ; Manager, Dean Milner and his partners felt there was a growing demand among local athletes for something better than just a footwear and accessories supply store. As a triathlon “competitor for the past 12 years, a marathoner and a - long time “Iron-Man," Dean should know. “When you're serious about your performance, you're concerned with more than just the brand of shoe you run in or the style of shorts you wear,” Milner says. “Details, usually over- looked by other stores, such as the assessment of per- formance goals. function and proper fitting are all taken into consideration before we offer any sugges- tions." “Once they've determined your needs at Footwerks, they will continue to take an - active role in helping you pursue your performance goals. "Because staying fit is an ongoing process, we've taken the responsibility of computer monitoring and updating such individual datz as fitness objectives. training patterns, purchases ~ even our clients’ heart rates,” he says. “As athletes ourselves, it's the sort of service we would have liked to have seen integrated a long time ago." And what about the Footwerks staff? Well, you won't find any flabby fakers flogging sneakers here. Take Christ Johnson, for example. Having trained in track and field since 1985, Chris has been both Vancouver's Most Outstanding High School Athlete for the past four years and the 1989, under- 16 winner of the Vancouver Sun Run, Paul! Horne is another fit- ness instructor who special- izes in Aerobic Training and middle distance running. Mei-Fah Morgan was a silver medalist in the 1986 Crystal Light Aerobic Competition and is currently the Director of Fitness Programs for seven Lower Mainland Fitness World gyms. Mei-Fah will be com- peting in the National Aerobic Championships this September. eee ten fae Na FOOtWe IF you can't find the time to talk to a professional at Footwerks during store hours, you can call their race hot line and receive up to date information on all the upcoming races and fun runs. If you find yourself on copptinecranrm mel] ale) the run (without runners), you can even fax your request to Footwerks from anywhere in the world. Come in now and join the Footwerks Membership Club and you'll receive more information on sports hap- . aerobics, hiking, penings, events, past pur- chases, bonus gifts, guest speakers and more. During the Grand Opening Event, starting August 21st, all * Footwerks Club Members are automatically entered into a random prize drawing of trips to upcoming fitness events — you might even find yourself going to the - 1996 Olympics! Yes, Footwerks is truly more than just another shoz store. Whether you're seri- ous about running, walking, swimrning, cycling, court sports, soccer, football, baseball or even wrestling, the staff at Footwerks wil! be able to match the right footwear with you individual fitness needs. Their footwear selec- tion is available in men's (up to 15 in some key models), ladies (up to 12 in some key models), in addition to chil- dren's and infant sizes. At Footwerks they can also show you the latest in technical outerwear, fleece, aerobic and cycling wear from our collection of brands such as Nike, Reebok, Asics, Saucony, Fila, Adidas, Avia and many more. (Look for the in-store showcases that feature the hottest apparel collections of all these quality names.) To further celebrate their Grand Opening week, Footwerks will be giving away 100% cotton, custom designed sweatshirts, made exclusively in North America for Footwerks. They're a $49.00 value and for a short time they're free with any purchase of $100 or more. Don't worry if you miss out on the sweatshirts, though — Footwerks will be continu- ously offering specialty gifts for all Footwerks customers. - .Footwerks is also featur- ing Customer Appreciation Specials that shouldn't be passed up. For a fimited tims only, customers can save 40% on the Saucony Azura ll Running Flat, regu- larly $99.99 — now just $59.99. Save 53% on the -f Asics Gel Lyte Spaed APP Running Flat, . regularly $129.99 ~ now just $59.99. If cycling's your game, save 54% on the Vetta C-10 Cycle Computer, regulariy $43.99 — now only $19.99. {f you're really serious about fitness, come to the new siore that outperforms them all. Footwerks is locat- ed at 1947 W. 4th Avenue (between Cypress and. Maple) beside the Soft Rock Cafe. For more information, why not talk to Dean and his staff, at 733-9983 or fax them at 733-2804. Their hours are Monday - to Wednesday 10am to 6pm, Thursday to Friday 10am to 9pm, Saturday 9:30am to §:30em and : Sundays 12 noonteSpm:°—- There's no substitute for a really good workout. Your lungs expand, your muscles contract and yes, your . whole body sweats. We're Footwérks. And we know that if you're“ really into performance, you have to sweat it out. That’s why, during our Grand Opening Event, we're giving out these 100% cotton, custom designed sweatshirts, made exclusively in North America for Footwérks., . It’s a $40.00 value. And for a short time, it’s yours free with any purchase of $100 or more. Come into Footwérks and see the latest in state-of-the-art apparel and footwear - everything lor the serious athlete. No matter what field you train in, our friendly and qualified staff have the technical expertise to professionally fit you with the best priced gear that’s right for your athletic needs. By the way, once you've received the sweatshirt, don't forget to enter for our random prize draws and register for your free Personal Performance Passport. Your Passport not only lets you in on numerous valuable discounts, it lets us electronically monitor and update such things as your foot configuration, fitness goals, fat reserves. -” and even your heart rate. if you know what it takes to work up a sweat, and you toke your — performance seriously, visit Footwerks today and toke us up on this one. FIT TO EN \ | ~) 7 ano. 1947 West 4th Avenue (Between Cypress & Maple) Phone: (604) 733-9983 Fax: (604) 733- 2804 OPEN M Mon.-Wed, 10-6 / Thurs. & Fr. 10 9 1 Sat. 9.30-$:30 ¢ Sun. Noon. 5 _Out of Town Orders Also Welcome