ror ca ye 36 - Friday, Juty 15, 1988 ~ North Shore News jen invited to participate in car survey MORE THAN 350,000 Canadian women are being invited to par- ticipate in one of the largest surveys ever of Canadian drivers’ car- and truck-buying preferences. The campaign represents the se- cond stage of .a program to find out what women want in automobile characteristics, as well as service and financing options. Last August, in the program’s first stage, Ford of Canada mailed questionnaires to 241,000 women, asking them about the cars they drive, their opinions of dealers, service, and financing, and how they rate various aspects of cars’ features and performance. Ford was- pleasantly surprised when 42,000 women — many more than expected — responded to the survey. . Results so far have been telling. For example, women ranked five characteristics —- reliability, han- dling, safety, warranty and fuel economy — as the most important in their buying decisions. They “preferred features like front-wheel-drive, computerized display systems and map lights. And while more than 69 per cent said they thought their dealerships had ‘polite staffs’, more than half service their vehicles at a local garage or gas station. Ford also is inviting women who read or hear of this program to participate. Everyone who com- pletes the survey will be mailed a copy of Ford’s consumer publica- tion, Car and Truck Buying Made Check your IF YOU notice your tire tread “cupping”? (which can cause a thumping noise) and the car is _ handling poorly, possibly giving you a bouncy ride, you may be ready for MacPherson struts, ad- vises the Car Care Council of the Automotive Industries Association of Canada. The MacPherson strut is not the traditional dance of a Scottish clan; it’s part of the suspension system found on most of today’s Easier, which takes prospective buyers through a practical step- by-step evaluation of choices in- volved in the car-buying process. To participate in the Ford survey, and receive a complimen- tary copy of Car and Truck Buying Made Easier, write: Ford of Canada P.O./C.P. 2158; Station A Toronto, Ontario MSW 9Z9 This program is the largest ef- fort yet by Ford of Canada to at- tract prospective female car buyers to take a look at its product line, which today includes cars and light trucks designed with the needs of women in mind. Ford also is train- ing its dealers to communicate more effectively with women by distributing a new videotape, hosted by professional race driver and Ford consultant Lyn St. James. “Women in Canada bought more than $6 billion worth of new cars and trucks in 1987,’ explain- ed Jack G. Clissold, vice president, sales and marketing, ‘‘and that’s a buying force to be reckoned with.”’ ‘Today women are buying about 40 per cent of all new cars and 15 per cent of all new trucks ~— and they are influencing more than 80 per cent of all buying deci- sions. The result of this survey will help us identify — and improve even more — those factors which attract women to our dealers’ showrooms.’?’ suspension smaller. cars with front drive. Featuring a more compact design, the strut combines, in a single unit, the shock absorber, the upper con- trol arm of the suspension and, in some cases, the chassis spring. An alternative design to the conventional shock absorber, the strut generally has a somewhat longer life expectancy. Service or replacement, however, is a more See Bumpy Page 38 Luxury options, air conditioned, V/6 engine, tilt steering, cruise control, power windows, power door locks, illuminated entry system, power trunk reiease, bodyside moulding, undercoating, tinted glass, AM/FM stereo, 7 year/115,000 kms. warranty. USED CARS 1987 P716A Chrysler Sth Ave., white, full oad, 1-owner, lease 45 Renault GTA, black, 5 spd., mint cond. 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