" NEWS photo Mike Wakefield

COMMUNITY SOX Oftice’s Umeeda Switlo (left) and Michael Murphy in their downtown office.

Umeeda Switlo and Michael
Murphy - In their own words

What kind of reaction have you
had so far? Murphy: ‘It’s been
nothing short of phenomena!.”’

How will customers benefit from
the services CBO is offering?
Murphy: ‘‘With Ticketmaster,
you're a one-time sell. After you
buy a ticket all the information —
seating preference, what concert
you attended — is gone. With
CBO, if you, say, call up and ask
for two tickets to a concert for
your friends, we can see where
you're sitting and try to seat you
next to each other."’

Switlo: ‘‘We keep information
and develcp a relationship with
you. We want to start to know
you and your tastes.”’

What's your background in the
entertainment business? Murphy:

“I worked for Famous Players for
years in advertising, promotions,
and marketing. I finally got to the
point where [ was running 35
theatres in B.C. I’ve also worked
for CKWX and C-JAZZ, and for
Canada Post in their Event Media
department.”

Switlo: ‘‘Gary was very involved,
but I’m a marine biologist and
have spent a long time in the
field.’”

What does it take to do something
like this? Switlo: ‘‘Guts, lots of
money and the right spirit.’”

What kinds of events have you
done so far? Murphy: ‘‘We didn’t
want to start out with something
huge like a Bruce Springsteen
concert, but with a few small
events which would allow us to

work out the bugs. We did the
Grapes of Wrath concert and a
Halloween bash at the Com-
modore. Pretty soon we'll be
ready for everything.”’

How low will your service charges
be? Switlo: ‘it depends on the
event. Right now Canada has the
highest service charges in the
world, and Vancouver has the
highest in Canada. There’s no
need for it.’”

Are you the first ones to try to
put the community spirit back in-
to ticket purchasing? Switlo: ‘It’s
a worldwide trend for com-
munities to take control of tick-
elting — it’s not just Michael
Murphy and Umeeda Switlo doing
it.

Sunday, Nov. 1, 1992 - North Shore News ~ 37. te

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