60% of all job-holding Canadians. Small business fills many needs. It not only provides employment — it provides services and goods. Small business is generally much quicker to react to market pressures than the gian t firms and conglomerates that dominate the other 40% of the Canadian economy. If Acme International of New York won't tool up to produce left-handed gizmos, the chances are: that there is a Canadian en- terpreneur, with a firm employing fifty people or less, who isn’t so inflexible and to whom an order for fifty thousand gizmos is not to be sneezed at. Small business is good. Owners and managers of small businesses have closer relationship with markets of necessity. They haven't the resources. to ignore the buyers, so they concentrate on knowing them and producing goods that satisfy them. If they don't, the market ignores them, and they perish. ~« . Small business is tough. It takes a lot of confidence and faith to start a small business. The system does not favour the smaller en- terprises, and a businessman Starting up. must demon- strate~that he is willing to mortgage his own belongings and his future before he can North Vancouver Have you had your *500 GRANT ? if your home was built before 1961 the Federal government will pay you up to <=. $500 towards insulation improvement. Wiiat you should know about insulation. Improved attic insulation alone can save you 15% on heating bills — that’s $60 off a yearly $400 heating bill. What you should know about Pennine. 1. Price - Pennine’s experts can insulate your 1000 sqft. recommended levels for only $95 ac- Phone Dave Woodho obtain the ear or assistance of the banks or other len- ders. Many good ideas perish because the person with them can't obtain the financing to turn them into reality. This is one of the weaknesses of the Canadian economic scene, which favours those with wealth over those with ideas. Perhaps it is because the orthodox thinking is that those with wealth have demonstrated their ability. But this theory doesn’t account for inherited wealth, nor for the existence of conglomerate’ cor- porations, both of which have little relationship to ideas and ability. tual cost to you. 2. Materials - IN INE Insulation Ltd. 658 Westview Shopping Centre b y Peter Speck ~ . ~ - . . : « Q ey . ; : | £ c . . 2 . - ' . Small businesses across Canada employ over Pennine uses Fibreglas Canada products — “Taking into consideration the modest cost of fibreglas insulation, C.A.C. recommends its use wherever possi- ble.” (Canadian Consumer, Aug. '78) use now for free estimates and details on Pennine’s unconditional introductory $41 5°° Cash Rebate (Ofter Ends Mar. 31, 1980) 980-2712 Small business is perilous. Many, if not most, small businesses fail. They fail for a number of reasons, such as shortage of capital, lack of experience, lack of financial management, and, of course, bad ideas. But the process of people going into small business, mortgaging their assets and putting their cash and energy on the line, is what makes our system grow and unfold. Smali business can be discouraging. It is very discouraging for a person who is contemplating going into business t be told that from the date that they first start planning their venture, they are no longer eligible to be paid unemployment insurance — if their business fails, they are left high and dry, unable to buy groceries even if they have paid UIC for twenty years and never collected a dime in benefits. It is doubly discouraging to try to hire people only to realise that many so-called — ‘workers’ would rather get their generous UIC cheque and spend their time on the beach than work nine to five and pay for transportation, work clothes and babysit- attic to government 24 hours | HOW TO ANNOY:MOTORISTS in rush hour traffic, What seemed'to be’a good- hearted joke only frustrated many motorists driving up Lillooet Road Wédnesday morning when the business management students decided to “take over” Capilano College, starting with a detour. The area is already a bad bottleneck sind cars were backed up all the way down Lilicoet Road to the Coach House. Not too funny, guys. _ (Ellsworth Dickson photo) ters. You can't really blame them - the system en- courages this type of rip-off — but it burns me to see UIC cheques being re-mailed to addresses in Hawaii for six- month ‘vacations’ for people who are far from “actively seeking employment”. I think the pendulum has swung too far. We need a tighter UIC system, with less bodies in the bureaucracy and less recipients collecting benefits. And we need some recognition that small [FIGURE 1. FIGURE | speciaiizes in « Eeropean method of cellulite elimination and weight and inch loss. i'm doing it! So Can You Just lie back and take off inches or just firm up. That’s right! No jogging or strenuous exercise. A highly isticated machine does the work - moves and Slim Down FIGURE 1 SLIMMING STUDIOS & Firm Up with business is the most im- portant economic force in Canada. But, please, let's not set up another one of | those useless federal government satellite bureaucracies that grow like’ - mushrooms. tones the muscles for you as you-relax. Read a book, even sleep. Results of the treatment can be dramatic. Three inches off thighs, four inches off waist-lines are not unusual. Stop feeling guilty about those unsightly bulges and shape now! Figure 1 SLIMMING STUDIOS 922-8011 922-0314 Photography Terry Forhes Hollyburn Plaza 1785 Bellevue Ave. West Vancouver t into With Figure 1.