32 ~— Wednesday, April 23, 1997 — North Shore News

plan needed

Map shows road to success

THE North Shore
Economic Development
Commiszsion-produced
Home-Based Business
Mall, on the Net at
(www.district.north-
van.be.ca/hbb /index.h
tm), offers monthly
home-based businesses
tips, as well as a home
page for local entrepre-
neurs,

Forthwith, a few basic
business plan tips:

Although many businesses
try to run without a plan, few
succeed in the long run. Your
plan should determine your
goals and identify the strate-
gies to follow in achieving
them. Even if you have been
in business for any length of
_ time.a business plan is a must.
: g should be done

thoroughly at least once a-

‘year, The: basic initial plan
~ should include the following:
‘ Ma table of “contents;

an executive summary;

‘EE basic information about
- your business;
“Bl your mission statement;

@ your company management _

' and advisors. ( this should
include‘ key. personnel and

“> business activities and your

» products and/or services);

. Ei the business environment
in your industry and the
expected size of your market,
its.trends and your competi-

“tion;

@ a sales and marketing plan
that targets sales, pricing and
where you fit in, a customer
analysis and your advertising
and sales promotion;

_ Ml your operating plan should
~ include location and facilities,
suppliers and services and
what support you can count

~ on from others;

@ a human resource pian
should include organizational
structure (management and
staff requirements) or, at the
very . least, .an up-to- -date

MOTIV
ble 70.

= B. C.A.A. + ARA. - APPROVED }

resume;
@ your financial plan (for this
pare it might be wise to get
elp from your accountant),
sheuld include personal and
business financial status and 3
cash flow budget;
BB future planning.

Once you have completed
your business plan it should
not be filed in the bortom
drawer of your desk. Just as
you use a road map to moni-
toi your progress toward a
destination, you should use
your plan to monitor progress
towards your ultimate busi-
ness goals.

Consult it regularly and
make the necessary adjust-
ments if you are not on track.

Business Planning kits can
be obtained from the Business
Developmenc Bank of Canada
and many other financial insti-
tutions.

han
JoKentieth Johnsion >

Solguard Financial Ed. is pleased
to announce the appointment of
Kenneth Johnston as a consultant
with the firm. Ken has worked for
a major financial institution for
the past number of years in
personal and business banking
areas. His focus at Solguard will
be investment and financial
planning on behalf of his clients.

Solguard, established in 1974,
has offices in Vancouver, the
Norié Shore and Victoria. Ken will
provide service to clients in either
the Vancouver or the North Shore
office. The North Shore office
address is: #401-100 Park Royal
South, West Vancouver, 8.C., V7T
1A2. Phone 925-3101.

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north shore news

@ BUSINESS

TNS,

Breakfast |

| on bridge @

B.C. Transportation:
. Financing Authority

CEO Blair Rediin .
spoke Thursday at
North Vancouver

Commerce breakfast |

| meeting. Redlin said:

STARTING ML 5,
IF YOu

Beginning May 5, if you're prohibited from driving

(or unlicensed} and you continue to drive, your vehicle can
be taken away from you for 30 days.

if you don’t own the car you're driving at the time
of the offence, that car can still be impounded.
The registered owner is responsible for exercising
reasonable care and diligence in entrusting the vehicle
to another driver.

Vehicle Impoundment. Further proof that drinking and
driving is for losers.

DRINKING DRIVING

ghead Pe COUNTERATTACK

the Pomiliion: will

. makeover. A public-

private parinership -
would be needed lor:

- You Cou Lost Hot )
Tay Your LICHCE..

~@ @ @&d’_ @E GG |S | S BS