PAULA Begoun, often dubbed the Ralph Nader of Rouge, is 4 woman with a mission: to debunk the myths about skincare that the beauty industry would have us believe are true. The one-time makeup artist turned consumer aetivist has investigated thousands of prod- ets trom dozens of cosmetic ines and has tound that the best products for our skin are Hot necessarily those with the highest price tags. “The idea that expensive means better is completely unproved and inaccurate,” she writes in her latest book, 72e Beauty Bible (Raincoast Books, $20.95), which offers up a wealth of no-nonsense tips on how to care for your skin. Here are Begoun’s answers to some frequently asked ques- nons; What is the best way to wash my face? No other aspeet of skincare is as important as cleansing the fhee, Here are some things to keep in mind: B Don’t use greasy cleansers, which can leave behind a residue that clogs pores. HM Don’t use drying cleansers, even if you have oily skin, as un's bib they can be irritating. B Don't swipe off make-up, which will tug on the skin and promote sagging. B Do use a “gentle water: soli ble eleamer, such as Cetaphil cleanser, which is dermatolo- wist- recommended, @ Do splash the cleanser off with tepid water; hot water can burn vour skin and cold water can irritate it. I'm well past my teenage years and still suffer from the occasional attack of blemish- es. What can I do? Regardless of how old you are, breakouts are upsetting and anyone can be a victim. A wide array of products promise clear skin and several pledge to “zap zits.” But many of them north shore news ‘§& PASHION ean cause more problems than they clear up. A Wenish is by definition already irmtated. red and swollen, so it is senseless to use ingredients that will make i even more irritated. Prodticts with harsh ingredients, such as facial masks, astringents and facia scrubs owhich contain wanes; can hurt the skin’ and earcase breakouts. ff vou suf fer from acne that is severe or chronic, it is advisable to con sult. a dermatologia, who may prescribe one ot several prod: tet, I keep hearing that it’s good to extoliate, but my skin is very dry and sensitive. Won't this irritate it? Most: skincare professionals agree that many skin pes ben- efit from exfoliation, which helps to dough off dead surface cells and make ream for the tower Javer of newer skin cells. Thave dry skin but when I wear a heavy moisturizer, my skin feels greasy. What should I do? Always use the lightest moisturizer capable of making your skin feel soft without fel- ing greasy oor layered. Moisturizers contain’ a vast array of emollients, water-bind- ing ingredients, soothing agents, anti-irritants, anti-oxt- dants and are available in a Cleansing key to skincare WHEN it comes to the marketing of skincare products, too much emphasis is placed on moisturizing and not enough on cleansing, say the beauty experts at Erno Laszlo. Cleansing is the basis of the Erno Laszlo ritu- al, perfected 70 years ago by the Hungarian der- matologist of the same name and still followed today by users of products bearing the doctor’s name, According to the company’s director of inter- national sales and development, Christopher _Coffineveral, several Hollywood celebrities seck out Lasvio skincare products with their distine- tive black-and-white striped packaging, but he’s lotion. Coffin was at Holt Renfrew this weekend to introduce three new cleansers to the Laszlo beauty regimen: Sea Mud cleanser, Hydraphel cleansing milk and Active pHelityt cleansing All products are $45 for 200 mL. The cleans- ing milk is for drier, more mature complexions while the lotion is suitable for dry to slightly dry skin. The sea mud cleanser builds on the popu- larity of Sea Mud Soap, which penctrates skin to unclog enlarged pores of deep-down dirt, excess not authorized to name names, he says. estimate o1 VISIT OUR Sno o t Street. (Gr oils and makeup. In true Laszlo tradition, it’s to be washed off with 30 splashes of water — not from the run- ning tap but from the sink bowl. The makers aren't kidding when they say “ritual.” — Layne Christensen diz/ving array of prices. Strangely enough, the expensive products almost always have too much tragrance iwhich can cause allergic reac: Gens or intation) and colour ing agents, all of them) bad news for the skin. Apply moisturizer over clean, sivhthy damp skin, Dab it on sp arinly and ter it be absorbed, don't rub itin, Ifyou have dry skin and wear a mois: turizer at might, it should be the last thing that vou apply. How can I prevent my skin from getting wrinkles? One of the biggest: beauty mths is the idea that dry skin causes wrinkles. You can drown your skin in all the anti-wrinkle creams, repair lotions and anti- oxidant serums vou can find and it wont make one bit of difference. Wearing a reliable sunscreen) with an SPF (sun protection factor) of at least US every single day of your lite is the only way vou can truly pre- vent wrinkles and skin aging. There is no such thing as a safe suntan. Alb unprotected sun exposure is bad for your skin and it takes only a few min- utes in the sun to cause skin damage. Expensive sunscreens are a waste of money, says Begoun, Regardless of the price tag, if the product doesn’t contain ASK WAYNE Graduated 1968 from the Internationai Fabricare Institute ir: Silverspring, Maryland. - Quick Tips A. Clothes are not meant to be stored in plastic. The plastic covering your cleaner provides is designed to protect your clothes as you take them home. When picking up your garments from the clean- er, please dont slap them over your arm - they'll wrin- kle. Your cleaner has carefully hung and prepped your clothes for the journey home. Maintain their shape by hang- ing them on the hook inside your car. Don't’ leave clothes in the trunk of your car. Due to the combination of high humidity and lack of air, your garments may not only mildew, but also be damaged by the intense heat in the CAROUSEL CLEANERS Outside location between Canada Trust & The Bay Mon-Wed 6.30 10 6.30pm Thurs Fri 6 30 to 9.00 pm Saturday 6:30 to 5.30 pm Sunday 12 G0 to 5.69 pm 922-4813 Park Royal Nevth’ Sunday. October 4, 1998 - North Shore News — 49 wobenzone, ulaniun dioxide aw ging onide, ifs worthless for adequate UVA protection, One word of warning: Sunsercen) ingredients cans be David Neel le on beauty debunks myths irritating, seit is wMpertant to experiment until veu find a combination of ingredients that works best tor your skin type. 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