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Sunday, June 6, 1999 - North Shore News - 27

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ICBC policyholders reap the rewards of a 25-year investment.

Twenty-five years ago, public
auto insurance was launched in
British Columbia. ICBC’s mission
then was
to bring equity and fairness to auto
insurance in BC, and to ensure that
the lion's share of investment dollars
stayed at home to help build the
provincial economy.

We have held up our end of the
bargain. Fairness is built into the way
ICBC sets auto insurance rates.

As a BC motorist, your premiums are
based on something you can control
— your driving record —rather than
your age or gender.

ICBC has also kept its promise
of economic benefits. We invest in

HIGHLIGHTS

Community

BC, and any earnings we make stay
at home to benefit the BC driving
public. Because we are required only
to break even over the long term, we
are able to return a higher portion of
premium dollars back to our policy-
holders ~

in fact, an average of 95 cents of
each premium dollar is paid out in
claims and related costs.

Last year we paid out almost
$2 billion in claims, most of which
went to BC businesses and profes-
sionals such as auto repair shops,
glass shops, doctors, lawyers, towing
companies and rehabilitation thera-
pists. Aside from the 5,100 British
Columbians we employ directly,

Driving
Claims Tips
Service

Autoptan sales provide a living for
over 900 independent insurance bro-
kers, in virtually every

BC community.

Still, times change, and we have
changed with them. ICBC no ionger
holds 4 monopoly on auto insurance —
for 20 years we have competed with
private insurers on optional coverage.
In the last six months we have
introduced two major pricing initia-
tives - RoadStar Gold and the Road
Sense Dividend — to reward safe dri-
vers and lower premiums. And
changes are on the way to make our
premiums even more competitive.

But ICBC is more than “just” an
insurance company. Our recent merg-

| Fighting
Auto
Crime

er with the Motor Vehicle Branch has
made us the lead agency for road
safety in BC, with a mission to help
British Columbians take the risk out
of road transportation.

Inside this section you'll find
a report on ICBC’s activities in 1998
- our stepped-up road safety
measures, our moves to improve
customer
service, how we're changing to be
more responsive to local community
needs.

There's aiso a collection of
handy information and driving tips
designed to heip you get where
you're going this spring and summer —
safely and more economically.