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by John Belanger

Minister Pierre Tradeau
yesterday rejected pleas by
New Democratic Party leader

. Ed Broadbent to roll) back

price increases for bread and
chicken, arguing the govern-
ment had already helped low
and middle-income people.’’

It was noted earlier in this —

space that food is hardly an
avoidable expense. Most of
us have grown quite accus-
tomed -to three squares a
day, thank you very much,
and doing without is both
painful and pangful, ha, ha.

This does not seem to have
occurred to one P.E. Tru-
deau, general manager. of
this iceberg -.since he has
never gone to bed hungry, he
appears convinced no one
else here does either. Mr.
Broadbent, for- -his part,
based his request on a recent

Food you say? Let

“OTTAWA [UPC]—Prime

something called The Just
Society. Turns out the
democracy was fine so long
as he alone directed the
‘degree of participation. The

Just Society, then as now,,

remains merely a sham,
sloganeering of the lowest
order. 7
4a
The man has, in the short
space of little more than a
decade, managed to foul
these’ same .waters. The
economy is a shambles. His

. arrogance knows no bounds.
never .

Confederation has
been shakier. All of this has
been printed in this and
other journals. None of it is
new.

There is only one possible
_ editorial comment, however:
Sigh. -

. What is new is that all of
these nasty qualities appear
o be inbred in the man, even

survey conducted by Martin” though he faces a _ tough

Goldfarb, which showed that
70 per cent of Torontonians
had. changed their eating
habits in the last year to save
money. ,

Sherlock Holmes would

have spelled that chunk of

breathless
c-l-u-e.

intelligence

This is merely one more
brick in the wall of evidence
built to underline Trudeau’s
apparently endless insensi-
,tivity to the needs and
aspirations of ordinary Cana-
dians. The man simply does
not understand the people he
allegedly leads. (Editor’s
note: You call this leader-
ship?)

This goes all the way back
to lines that have become
part of Canadian political
history: ‘‘Why should I sell
your wheat?"’ and ‘*Where’s
Biafra?’’ There are many
other examples, too numer-
ous to list in this pitiful
space.

Mind, Trudeau muddied
otherwise crystal clear waters

early in his career with talk of
participatory democracy and

OFFICE PERSONNEL
Sete pop & vo % * auch

» ieee

Maureen Stirling, Sylvia G owans
PERMANENT —- TEMPORAAY
Oi assisr
ASSISTANCE
for Key Personnel

107-140 W. 15 Streat,
North Vancouver

984-025

~

election. Trudeau is a crafty
politician. He is no slouch
when it comes to campaign-
ing or squeezing votes from
reluctant voters.

And he now obviously
feels that despite all his
political warts and cankers
he can do it again. That is
why he shows no compassion
whatever when it comes to
low and middle-class folks
and skyrocketing food prices.
It’s not so much that he
doesn’t care.

It's that he knows he
doesn’t have to.

And that has made all the
difference.

Trudeau rejected Broad-
bent’s call, for example, on
the grounds that people now
spend less of their total
income on food than they did
10 or 15 years ago, That is
true. But the argument is
false because in the same

The _
Mercantile

Dividend No. 39

Notice is hereby given that a
dividend of twenty cents per
share upon the paid-up capital
stock of the Bank,has been
deciared tor the quanor ending
April 30, 1979, payable on or
after Thursday, May 31, 1979
to shareholdors of record

ai the c'ose of business on
April 30, 1979

By Order of the Borrd

WT LIVINGS [ONE
Vice-President and
Secretary

Montroal April tt 197)

period. everything else has
risen in price.
- e

We' are paying more for
everything, in other words,
and a lower percentage on
food doesn’t mean much in
an overall context. The
argument is only sadly
typical, though, perfect proof
that if you throw enough
statistics at a situation they
will create an impenetrable
smoke-screen. .

And the Liberals tradition-
ally have been sensational in
throwing up ‘ smokescreens
before problems they helped
to create. %

This corner’s focus is the
national economy, and in
that context Trudeau’s ob-
fuscation has been masterful.
He’s so good he makes down
sound like up. Witness
recent musings on our future
from the Minister of Finance
and some _highly-placed
federal officials. These men
can’t be serious.

Which means someone
(guéss-who?) is orchestrating
it all

If we smell a rat it is only
because this journalistic nose
has grown long with age. We
have learned to call ‘em as
we see ‘em, and if Mr. T.
insists on leading-us down
the garden path when he
should, be just plain leading
us, fair. is fair.

On fond prices, look for no
succor or comfort from this
government.

1978 Town Coupe!
White on White
Leather lnterier, ike new

1979 Mark V
Deve Gray, velour Interior
Uke new

1978 Tewn Cor
Twe tone burgundy, mocnrect,
velour laterter, 17,000 KM
Loeded with egtions

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FROM PAGE 27

2, Dealing with a com-
plaint effectively can sub-
stantially increase sales.

3. Making it easy for
customers to lodge com-
laints to you snuffs out their
desire to lodge them with
friends and neighbors.

4. The person handling the
complainer should be .the
‘best salesperson on the staff

Here’s
managers

a truth many
overlook.
Complaining customers
ARE customers, . The
acquisition costs to get them
have already been paid. If
you want to know the costs,
divide ‘cost of sales’ by the
number of customers. It'll
brighten your day, and make
you realize the selling
competence used in the first
instance can be no less
effective in the second.

But losing one customer is
nothing compared to a
condition known -as_ the
‘multiple factor’, It means
the multiple effect of one
dissatisfiegé customer on°
others. In small cummunities
and suburbs it can wipe a
merchant out. In high traffic
areas it takes a little longer |
but the process is relentless.

The customer you know,
can be - usually is - a

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A complainer is a serioy
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support personnel