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Page 38, January 21, 1979 - Sunday News

e're now called Brasso
Lincoln-Mercury instead. -@
Why does someone who
was once the. largest Datsun
dealer in Canada all. of a sudden
stop selling Datsuns and_ start
selling Ford products? First of
all, let's go back to 1966—the
year Datsun first entered the
North American car market. We
could see then that the concept of
the smaller car was an idea whose
time had come. There wasnt a
domestic car on the market that
could touch Datsun’s unique com-
bination of design, economy
and price.

By 1969, Datsun was the number
one import in B.C.

And Brasso Dutsun was the
largest Datsun dealer in Canada

Henning Brasso and the new Mercury Capri

By the early 70's Datsun was Times are changing. So are we.

selling up to 50,000 cars a year

But unfortunately, because of rising inflation
in Japan and the strengthening of their yen,
coupled with the decline of our dollar, the
cost of the Japanese Import began to increase
dramatically For example in 1968 a new
Datsun 510 cost $1995 - almost $1000
less than the lowest priced domestic car
Today, a new Datsun 510 lists for about

$2000 more than the lowest priced domestic
car Clearly we couldnt continue 4ong in
this direction especially against the rising
popularity of the domestic compact car
market It became painfully obvious to us
that the Japanese Import no longer enjoyed
the unique position in the car market the
way it did in the past

So we studied the new domestic __
cars closely and came to the con-
clusion that the new North
American cars offer a better dol- .
lar value, and that the Ford Motor *™.
Company in particular offers the...
best combination of value, design
and selection of models.

We're particularly excited
about joining Ford as they move
into their massive down-sizing °
program. .

Ford is taking the best of both.
European and Japanese design
elements to develop and produce
some of the most innovative cars
in the world today.

Were extremely proud to be
part of the Ford organization now
and know that the line well be
representing is ideally suited to
meeting the motoring needs ol
today and in years ahead.

Drop by our showroom on the North
Shore and see if you don't agree.