page 18, September 14, 1977 -

ADVERTISING FEATURE

you live in can be found by taking s a close look. at

your local supermarket.

. Its size, for instance. The
variety and selection of the
‘items on its shelves. The
relative sizes of, say, the

-. frozen foods sections vs. the

fresh produce department. —

Or the availability of exotic

fruits that are not found in_

of

other parts of the city.

To anyone in the super-

‘market business, these sort’
dead.

things are a-

giveaway to the. type of.

~

the. West end. of the
through

people who ‘shop there.

’ The: relevance of: ‘all this j is

viet ‘for the next few weeks,

North: Shore “residents ‘will.
have.a unique opportunity to’.
‘see how their community thas.
changed over the. past fifteen

a “years. :

ee

_ Today, September 14,
~ Super Valu opened its new

If it’s really true that you are ‘what you. eat, then
obviously the best way to discover what sort of |
person you are is to look at the kinds of-food you
‘buy. And, if that’ s the case, it follows that. the

‘North Shore News ‘

and .. want: gourmet -
specialty items."’ .

“Bob” “explains “this by
pointing to. the. “specialty.
. cheese Section.

_ LARGER SELECTION |

“When. the’ old store was
- built, the theory was that all.
“stock comifig in to the store’
was immediately put on the -
‘shelves: So it was built with
-~-virtually no. stockrooms. or
extra freezer space. At that -
. time, it: was fine because you’

cheese from a‘: ‘Supermarket. ~
specialty. store: But -now,
things are different because
‘lifestyles are different.. Cus-
tomers. are no’ longer. inter-.
- ested in going to. different.

~ PRODUCE | “MANAGER, »

| stores. for different things.
tes, Tate nthe = They. ‘expect to find. every-
cm ainlan d as thing they: want righ here.

Now, with the old: store,

immace

, impossible for: us to
- carry either the range or
quantity we know our cus-
tomers wanted. We had only -
‘three feet: of shelf space that
_-we could devote to specialty. .
cheeses. The new store: gives

“of the ma

~sewr SEO ans

are.an eye-opener for anyone
who thought one ‘supermar-.
ket "was, Pretty “much like’
another. |
When the older store was.
built fifteen years ago, it was"

.

‘THE NEW PARK ROYAL STORE is one. cof the largest of its kind in British Columbia.

18 ire

(Photos by Ellsworth Dickson) ~

Park Royal supermar!: et.
. This new store is. situny2 at
mall,
the duc.s from
Eaton's and opposite the
tiquor store.

RESIDENTS HAVE
CHANGED

The differences. between.
the old store at the east end

supen-vaLu i S

~ “On one hand, you have

the’ very latest’ thing | in
convenience shopping; . the
flagship and star of the Super
Valu chain; the biggest i in all
‘of B.C.

The new store. is its 1977
equivalent.

‘According to Bob Wyllie.
the manager, the differences
reflect nothing more nor less:
than the way North Shore
resideyts have changed.

“The whole reason for
building this new Super.
Valu is to meet the changing _.
demands of our customers. . }
They've. changed an unbel-' |
ievable amount. It's a whole |
_ different lifestyle now ‘and |
it's made’ older-style super-
“markets obsolete,"" he says.

US Six: feet of two-tier space.
Twice the amount. And with
a special cooler room for’
_ dairy products, it means we
can carry not only a larger
selection but: enough back- “up

os . ; ‘ see 4
“MEAT MANAGER, Mike
-McAree,: has. the meat
selection and the staff to
cut It 2s you want.

“more women cither working
or playing active roles in the ce 4 .
community than before. So - ‘ton ur
_ the demand for fast, con-
_ venient food , has skyrock- |
“ eted. On the other. hand, this
‘is a-relatively. affluent com.
‘ munity which has become:
more and more sophisticated —
_ jnits eating habits. So, when
» ‘people do have time to, cook.

‘

run out. of populat items.

“ag. a supermarket man:
Lager, has: ‘nightmares, it’s
about running out of a ‘hot
item on a Saturday morning.
You) know, you’ can spend
_- years, building up good-will

‘they. become. adventurous :
and —

~ simply: ‘didn’t buy: ‘specialty - *

“You'd buy ~ them from . ar

7 varieties of frozen foods

Stock to: make sure we don’t |

- Stores.

with a customer but run out |
of something they. particu-
darly want for a party they’re -
giving that evening and you:
can lose it Just like that.’

Bob points

to another.
+ section.

“Frozen foods.. They've
“boomed: ‘We now have thrée.
times the area for them in the

store, plus a special. cooler .
room just for. back- up Stock.

WASTE CONSCIOUS -

“at 's “not: only. because
‘people here seem to be
- weekend gourmets who want.
something quick during the
week, that frozen foods are
so: popular. A’ lot of. our
customers have boats and
load up. with them for
weekends away. A lot of
people simply prefer the
taste of frozen vegetables
over fresh ones.

“And, ofc course, more and
more people are becoming
conscious of. the wastage |
- factor.. Broccoli is .a good
example. Before it’s frozen,
about 60%:is chopped away.
So, with frozen vegetables,
you're abie to eat everything
you .buy and don't end up.

paying the shipping costs on |"

parts of the plant you don't -
“use.

‘*When you combine these
things with the fact that:
_there are so many more

available now, you can sec
why. .both we and our
customers are going to be

much happier in our new
store.”'

A tour of the new store
with Bob as a guide, brings it
call home.” -

J

. lt: doesn't” look much
. bigger becayse it’s designed .
so that people-won't feel lost
in it. But thére’s 30% more
room. Thirteen seventy-two
foot aisles as opposed to
seven fifty-two’ foot. aisles.
With ‘the ‘number of new
products that come: onto the
market now, you-need all the
space to offer the. best.
selection. Plus, lots of room,
out back for 'back- “up, Stock,
Just think of all the varieties
of cereals there are today,
then multiply that by the

.

BOB WYLLIE, ‘Store Manager, is always available for: some e friendly advice regarding —
Super Valu’s wide variety of speciality items not. regularly carried. in. most grocery -

idea. . ; een

“new ‘blooming ‘room’ ‘where

“ine and. put. into ‘the display
: coolers. a

. “We. have ‘separate cool--
- ing ‘rooms for just about
“vevery department. Deli. Pro-
‘duce. Bakery. ‘Even one

"strictly | for ~ milk : wat will

. allow us to sel! up‘to’ 1,560 |

7 gallons” a ‘day’: ‘without ‘run-
ning short. eee

"STORE WITHIN STORE.

_ What pleases me most of

) “alll, though; ‘is. the scope this
Ziggy’s,. the in-store deli store. gives us to go much

with everything. ce further than usual in:meeting
the” ‘particular, demands of.

number oF ee Sansone our particular. customers.
detergents, paper products,
etc. and you'll have some

kag

| MYRTLE DAVIS: & Joyce
‘Morrison . invite you. to

“The new: “Zigpy' 's' deli
really is a . store-within-a-
Store.. It'll carry. everything
from bulk: “coffee beans,
which: customers ‘can : have
blended and. ground to their
_own. tastes.on the spot, to
special entertaining trays.

‘We now have separate
cooler rooms for fresh: fish,
poultry and beef as well as .
one. for other meats: And a_

meat is brought. to. prime .
condition before it!s wrapped

‘in our new wrapping mach- 7

@ Eaton's Credit Cards accepted. itive
@. ‘In-STORE BAKERY AND CAKE DECORATOR,

@ Fresh Fish & Poultry Dept. with on-staff fish cutter.

@ In-store Dell with. bulk coffees and Entertaining Trays.
m) Internatlonal Fancy Foods Section. a bes

@ Natural Foods Section. 7 acne a gE

@ Covered full-service parcel pick-up. oe

@ Frozen Foods Seetion three times ns bigs 7 a

@ Specialty Cheese: Section twice: as Dig. Me - re

eo Produce Department prently onlarged with, wide
range: of tropical frults, a |

@ High speed check-outs. | 7 Se a OP ks
@ 4,100 parking spaces. Ct

®@ Wliter variety tn every department. a - |