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IF YOUR products catch
customers’ eyes in a trade
show, you’re at least
halfway to making a sale.

- By LISA SMEDMAN

“Trade shows are just

beginning to come of age,” ~

says Shirley’ Nutbrown,
gene... manager of TRS
Trau. Shows Ltd. Nutbrown
has. been. developing . trade
shows, fairs and exhibits for
more than 35 years.

“People are using ‘them as”

away‘ of doing their shopp-
ings’: says Nutbrown.

- Quoting figures compiled ~

by. ‘the National Association
of:.’ Exposition” Managers;

- Nutbrown. noted that 20 per-
cent of the consumers who

attend . ‘trade shows make a

major ‘purchase for the year -
at: the show. Some 70 per

cent. of those attending are
influenced by what they have
seén‘as the show.when mak-
ing a major purchase later.
The trade.“ show, says
Nutbrown, is: the ideal way
for the smal] business owner

to do both, advertising and ©

marketing.” a

The. “prime time’ for

trade shows falls between:
and March,;:
although some shows. are -
held i in the fall, at‘the end of |

‘Fr
s t

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* ‘parking in rear
#105-6950 Nicholson, N. Delta 590-5343
6840 #3 Rd.; Richmond 273-8644

- all over

= The Woman Entreprenew”.

FBDB. -SEMINAR™: “
; Nov. 1:7:30-10-p:m.
, Nov. 2 9 a.m.-4 p.m.

: .Lunch included
Co: “sponsored by North Shore Women’s Centre
and B. C. Ministry of Industry & Smati Business
Cost: $50
. ‘Space is limited so please pre-register through the
North Shore Women’s Centre

..9B4-6009.

’ The look is fabulous, the

a selling season. In the past
five years, says Nutbrown,
the number of trade shows
held in Vancouver has more

“than doubled. .
_ A booth at a trade show
’ will cost your business

anywhere from $300 to.

$1,800, depending upon the

location of the show. Be ~

wary of “bargain’’ booth
‘prices, says Nutbrown,
because the prices charged
‘probably won't be adequate
to advertise the show pro-

perly..
Remember that the booth
price will represent only

about 40 per cent of your

“total cost. Allow for the cost

of moving .equipment and

products to the show, staff-

ing your booth, and decora-
ting it.

_ Look for a show that suits
your product. There are
both general shows (ie: a
home show or sportsman’s
show) and very specific
shows (ie: an insulation and

: roofing show, or a boat and

recreational vehicle show).
*. Look at the location and
size of the show. , Some
shows will draw people from
the Lo wer
“Mainiand, while others are
aimed at people in a Specific
municipality.

Finally, look into the: rep-

J utation and experience of the ;

Park Royal Hotel |.
(The River Room). |:
West Vancouver

Discount Des elgner Fashions

The latest designer clothes
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price Frugal.
Come see us

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Fridays 10-8 pm Sun 12-4 pm

show’s producer. That per-
son or company should at
least be known to the

management of the facility -
where the show is being

held. Ideally, they should
have a wide reputation for

putting on successful trade.

shows,

“I would be the first to- |

participate in the show if a
large corporation was doing
it,’’ says Nutbrown,

For more information

“about. trade shows in the

Vancouver area, contact
either Warren Buckley at
B.C. Place Stadium or
Wayne Duzita at the PNE.
The Canada Trade and
Convention Centre will also
be hosting trade shows, but
has not yet established a
contact person.

Trade show listings can be
found in the monthly event
sheet published by the
Greater Vancouver Conven-
tion and: Visitors Bureau.
Pick one up at 1055 West

“. Georgia in Vancouver.

Names of..companies that

organize trade shows can be .
found in the yellow pages
‘under.

“expositions, trade

shows and fairs.”

n

* TWO DAYS ONLY!
WHILE QUANTITIES LAST!
~ MONDAY & TUESDAY, OCT. 28 & 29

17 - Sunday, October 27, 1985 - North Shore News

KLARA PIKO_
“DESIGNS —

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the best of fabrics. For: one of
a kind designs, see us.
20% discount.upon
presentation of ad. -

‘Leva Fashions Inc, :

-1467 Bellevue “Aes:
West Vancouver

| SPECIAL PURCHASE

FACILLE —

_ YOUR:FABRIC_ SUPERMARKET —

710. WEST 14TH STREE
ATH VANCOUVER