rth elk a oO A Scat DENVER PD .- Retired | tired’ miles between rodeos, the. usually: futile ciphering ; to make the. season’s win- nings surpass the entry fees, rodeo cowboys know it takes - more than a hat and boots to . make a cowboy. “So’:they~ "don’t begrudge the bevy of urban imitators. ‘ “Hell, we've had the i image. " to ourselves for a lot of years _and it -never: ‘did . US any” good,” said Chip ‘Eidson, who competed ‘out of Oak- dale, Calif.;: “for 15 years before ~ retiring. “It’s a compliment.” The seasoned members of the -Professional Rodeo Cowboys. . Association (PRCA) ‘in Denver for the 75th. Annual - National Western Stock Show Rodeo, make the'replicas spawned by John Travolta’s “Urban Cowboy” stand out like a farmboy in his first suit. Hands are hard-calloused from decades of rope grasping. Their stride has the arythmic grace of athictes persisting despite repeated injuries. The straight-in-the- eye look never wavers. Somewhere in the dog- that" most abandon, : “confidence grows to produce: and in-holding on in a sport the... we men assured enough to smile at the media hype of their image and to welcome the - benefits. “It is a compliment to me, to John Wayne, to Roy Rogers. It makes you feel good that people are copying you,” said Larry Mahan, 37, six-time All-Round World Champion. — At a PRCA party queries about the proliferation of urban cowboys ruffle no feathers. Not much bothers men who have mastered their fear of frantic animal tonnage. “Cowboys were already urbanized,” said Dennis Reiners, 43, of Scottsdale, Ariz. “There are fewer and fewer range-grown cowboys. They're all athietes. A real rodeo cowboy can't afford t Hycroft Mansion, Feb. 17. and 18, a are e Chris Tyrell, Director of Bridg e ‘mianager. Call Presentation House, 986-1351, for information on the . the boots because the movie pushed prices up:” Reiners, world saddle bronco champion in. 1970, admits’ he’. gets - “rankled some”: in a “bar. by: urban cowboys who “put-on” like they are a rodeo star. “IT can tell by looking at him, he couldn't. spur a -bronc out on his best day. I. can look at a cowboy, tell you what event he works and how he does. So, what they say don’t really count,” he said. Reiners and Mahan agreed the real problem with urban cowboys is their habit of writing checks using Mahan’s and_ Reiners’ names. ERidson and other rodeo circuit veterans see mostly benefits in the fashion trend, including less harassment of cowboys competing in large Eastern cities. “And it’s good _ for business,” said Mahan, who now has a line of Western clothing. MILADY’S ANNUAL Ladies Fall & Winter COATS 30%. Fur trimmed, Untrimmed, Fur fabric Suede, Camel, Broadcloth DRESSES, conus sray. Sweaters & Blouses 20% off Skirts & Pants .. Special Clearance Sweaters, Pants Values to $30.95 & Vests CLEARANCE SALE Milady’s, Cor 15th & Lonsdale « 987-3434 —% Price 50% ........20% Off on sale at $10.00 ur ——— Mahan, Reiners and Jim Apodaca, 50, were bull riders in their day and shrug . at mechanical bull riding championships for bar - cowboys. | “Real cowboys don't use the electric bulls because you get into-a rut. You get too much machine and not ‘enough animal, but they're okay for schoo said Help your Heart Fund Help your Heart , does not. ‘take permanent waves well. Can you suggest what kind of permanent solution is good for gray _ hair? A. Permanent solutions are not adjusted according to hair color — or to lack of color — but to the hair condition and to its porosity and elasticity. Gray hair just like brown, blonde or black hair may be of any degree of porosity or resistance. However, we have to "One. “way to show your Valentine you care is by taking him or her to the West Van Aquatic Centre's Sweetheart Swim _ this Valentine’s Day from 1:30 to 3:30 p.m. Pay your admission and your sweetheart swims at no extra charge. Games, Prizes, Treats for the kids, that’s the Sweet- heart Swim this Valentine's Day at the West Vancouver Aquatic Centre, 22nd and Fulton, one block north of “Marine” Drive yécognize that: ‘gray hair is more often porous and weak and * “in need. of “a mild processing © because gray- haired people are likely to be older ‘and the hair of older people, like their skin, is usually drier and less elastic. Ask’ your hairdresser to use a mild permanent solution containing a conditioner or to apply a conditioner before doirig your perm to compensate for the elasticity your hair has lost. in West Vancouver. Call 926-8585 for lesson and . swim session in- formation. Now you know The last stagecoach robbed in American history was held-up in the 1890s in Globe, Ariz., by Pearl Hart, @ young woman who went out West in search of ad- venture. Jewellery Appraisal Service _Alevander Manrlkwant FINE JEWELLERY LTD 926-7213 Park Royal-North Mall OUR VALENTINE’S GIFT TO YOU CALL NOW 929-8191 _ A69N. Dollarton Hwy. (Dollar Shopping Centre) North Van. Deep Cove eevee