..-cChoose the correct one

BEFORE SHAMPOOS appeared
on the market in the 1930s, bar
soaps and = harsh solutions of
melted soap chips were the most
commionly used items.

Today, shampoos have become
a grooming necessity that cleanse
the hair more effectively and gent-
ly than products of yesteryear.

But with over 400 different
shampoos on the market, deciding
which one is right for your hair
can be difficult. To make it easier,
the Canadian Cosmetic, Toiletry
and Fragrance Association sug-
gests that consumers make sure
that the shampoo they choose
matches their particular type of
hair.

Shampoo formulations and in-
gredients vary widely and are
usually developed for different
types of hair — dry, oily, normal,
fine or treated. These products can
differ significantly in the ap-
pearance, feel and manageability
they leave behind.

The primary function of a
shampoo is to clean the hair by ef-
fectively removing accumulated oil
and dirt from the hair anc scalp.
The basic differences between
shampoos formulated for various
types of hair are the strength and
concentration of the cleansing and
foaming agents, conditioners and
other ingredients used in the pro-
ducts.

How frequently you shampoo
depends upon your hair type and
the amount of soil, natural oif and
residues of hair grooming products
deposited on the hair shaft. Many
people with oily hair safely wash
their hair several’ times a week or
even daily. The determining factor
should be the feel of the hair and
scalp as well as manageability.

Shampoo formulations usually
contain cleansing and foaming
agents, conditioners, emulsifiers,
thickeners, preservatives, colors
and fragrances. The cleansing and
foaming agents are the primary in-
gredients that determine sham-
poo’s performance. Additional in-
gredients combine to improve the
feel and appearance of hair after
shampooing, provide a stable and
consistent formulation, protect the
product from bacterial contamina-
tion and add a pleasant scent and
color to enhance consumer appeal.

The cleansing agents found in
shampoos, known as surfactants,
actually trap oily dirt and soil on
the scalp so they can be easily rins-
ed away. Foaming agents provide
the lubricating action that allows

Wear elegant
accessories

ELEGANT ACCESSORIES —
from evening bags, hair pieces and
neckwear — are bouncing back for
fun wear.

‘Accessories are coordinated by
fabric; taffeta, satin, velvet and
lame and by color, including
black, gold and silver,” noted
fashion designer Eileen Wheeler.

“The array of hair accessories
includes distinctive taffeta or
velvet bows superbly finished with
ribbon, rhinestone or lace ac-
cents,’’ she added.

Fashion forward bows this
season include highlights of exotic
leather trim in striking color com-
binations. A new addition, ‘‘mini”’
hair accessories, are smaller ver-
sions of the bows on hair combs,
which allow even short hair to be
adorned.

Coordinating evening bags in-
clude the classic ruffle bag fash-
ioned from black satin, velvet and
taffeta — also offered in gold or
silver lame combination.

the hands to move through wet
hair while shampooing and rinsing
to remove the loosened dirt.

By doing a little research and
choosing the right shampoo, the
next time you wash your hair you
can reach for a product that will
leave your hair just the way you
want it. :

According to the Canadian
Cosmetic, Toiletry and Fragrance
Association, you can judge the cf-
fectiveness of your shampoo by
evaluating the following proper-
ties:

*ecase of spreading — the
shampoo should distribute evenly
and easily through wet hair;

e efficient soil removal — the
shampoo should remove grime,

vic ene

FASHIONS LTD.

Lynn VaLiey CenTRe.

excess oil, scalp debris and residues
of hair-grooming products leaving
hair clean and manageable;

* case of rinsing — the lather
should rinse out of the hair quick-
ly, easily and thoroughly;

® lustre — hair should look and
feel smooth, lustrous and shiny
after drying. Hair left dull and
lifetess after shampooing could be
an indication that the shampoo is
not formulated for your hair type
or the shampoo has not been rins-
ed completely out of your hair;

® manageability — hair should
feel soft, bouncy, manageable and
take a set well. Healthy hair will
feel firm, supple, flexible and
should resist breakage and splitting
under normal conditions.

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