22 — Wednesday, January 21,

Arts ce

Session heid to

1998 - North Shore News

explore the

business of professional art

Martin Millerchip

Contributing Writer
meiller@nsnews.com

LOTS of questions, not
miany answers.

Bur perhaps that is not so
surprising when the topic is as
challenging as “How Can We
Ger Rich In The Arts.”

The North Shore Arts
Conamission (NSAC) hosted a
symposium Saturday te investi-
gate a subject that is, on the
face of it, near and dear to
many artists — money, or the
fack of it.

But the carefully chosen
title for the day's activities
reflected not just the business
of professional art but the value
our community as a whole
derives from culture.

Expecting 50 or so regis-
trants, arts commission chair-
man Don S. Williams said he
was surprised but very pleased
when participation topped the
150 mark.

Organizers, speakers, and
moderators gave of their time
to give local practising artists an
all-day forum to express what
they would like to see provided
in or by their community.

The day exemplified the
strength of the local arts com-
munity — its volunteer spirit —
while music from the North
Vancouver Youth Band, the
North Shore Chorus and the
North Shore Strings Group
punctuated the meal breaks.

Municipal politicians from
both North Vancouver City

and Distnet were present but a
formal presence trom West
Vancouver District was con-
spicuously absent.
West Vancouver has recent-
lv completed a gradual with.
rawal from what was) once
conceived as an) arms-length
arts administrative body serv-
ing the whole North Shore and
will no longer partidpate in
joint grant-funding.

‘Yopies discussed during the
day were:

@ arts as an industry;

MB arts as recreation;

B arts in education;

Mi the role of municipal govern-
ment.

Barry Shelton, a visual artist

gPased in West Vancouver told

the audience that artists needed
to set an energy and tone with
their market presence, not just
their artwork.

“Develop a theme, a con-
cept, a whole package, a name,
a presence, a logo. Stick with it
over many years,” said Shelton.
He reminded the crowd of the
Buddhist philosophy: “The
god vou worship is the god you
deserve.”

Catherine Rockandel, a
marketing consultant, urged
artists to view the business and
corporate world as a customer
rather than just as a benefactor.

“What do they want? What
do they need? How ean you
help them attract more cus-
toraers, Ifyou have an audience
there is a corporation our there
who + ants to talk to you,” said
Reckandel.

TE LL

Coun. Ernie Crist summed
up the day as good starting
point for the arts.

“The arts lobby has to real-
ize that if iz does not become
organized and political it is not
going to get anywhere,” Crist
told the News.

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NEW'S photo Paul McGrath
OKSANA Dexter, right, cultural services supervisor for the North Vancouver

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