Ad - Friday, June 1, 1984 - North Shore News of the microchip. To date, computer adver- using has mainly aimed at the corporate customer. Thus we saw all these ads where in the sleek young salesman with the grin on his face is show- ing the greying executive how to monitor the flow. of widgets on a color graphona screen. Either that or you saw the weary white collar worker bent in despair over a messy pile of paperwork while next door the with-it secretary was happily plinking away in front of a video display strictly personal by Bob Hunter WAS WONDERING when the computer com- panies would finally get a handle on the selling There was also a fot of vague space age stuff. Com- puters whizzing through black nebulae. Planets rotating while computer flashed laser beams to the far corners of the universe. Even the ghost of Charlie Chaplin was coyly resur- rected to encapsulate the idea of new Modern Times. The Post-Industrial Revolution, right? Get with it! But now, lo! In the course of an hour’s television view- ing the other night | spotted two entirely new approaches technology. The hard sell has come to software. In the first case, the com- mercial involved an athletic young man pecking away urgently at his computer keyboard, with a smokey- eyed young temale fatale cl- inging to his shoulder. The gist of the pitch was that this guy was a kind of Star Wars pilot with vast power at his fingertips, hurtling towards an unknown destiny. The girl was pawing and slobbering at him. Obvious- ly, once he’d finished pro- cessing whatever data he was dealing with, our hero was going to get the girl. A man’s gotta process what he’s gotta terminal. to flogging computer _ process. phot ferry WARM SPRING evenings and young love, a common combination when the weather warms. REALTY WORLD... SUNCOAST uN UBI21- 2nd Avenue, Box 2180 Squamish, B:C, VON 3G6 WE GET RESULTS 2925961 Sweetheart Wratistes Prone 1s preretere t hoe Rancher This ha, gains eed pi al Tras Prcorries feretorecens. Wie. et Stee Peacetul, sunny living Hlatear, coe Pies terry vot Pet oceiesct Heese rerotly Y Doercdr ene) ae Creare de RTT eed (aa! OY) cas) Ferric bertiesd) Toga tiers, cr Cod es Coat wett oaa boaily center) yer WH orscot feed Coeetbers cart ger coe Caeteaily tow ater nat beaawoacgites Voawerd droves with td ci vara t ‘ost wo t states $79.500 00 |= 4 prog by. 47t B92 5YB1 (othe) vetens cyt Pec $69 800 al reves: BAYS S96 foe view MES ye apres) yao d law Powe pay ther t $56,000 © oct tate thar ts, Momey or 44. OYbO! (ollice) THE RESULTS PEOPLE. — OVing Of eehowee eal the athee nuovbercalloct Altterchoure call t Meare Ap rcote teres tot, some Numba coledt Bill Bin H92 4452 George Mearce 692 3261 Doreen Shertaw BYE 5 a’Y Don lLecty BY? DGOLT Aha! Sex appeal! The com- puter, like nicotine in the cigarette ads, made the hero sexy! That’s what has been missing so far from computer advertising. Jam! The oid shightly-lower-than-gut in- stinct to associate the product with the gonads. For the majority of viewers — females — who might find this portrayal of womanhood degrading, if not hysterically comical, given that the last thing a computer operator needs to be 1s a hunk, not to worry! All things being equally exploitable on Madison Avenue, you can be sure that there will soon be ads showing ultra feminine computers that somehow drive men wild with lust and/or romance. Whose face does he see when he looks into” the display screen? Maybe he'll give you a floppy disk instead of aring. You’ve computed a long way, baby! The second major com- puter advertising breakthrough that | spotted involved another brillant conceptual leap. A bit more frightening, but very clever. In this particular ad, we see a guy in front of a computer that bears a striking resemblance to an altar. The music contains church bells and the deep cosmic hum that we have come to associate with Hollywood visions of God talking to Charlston Heston. All this is intercut) with shots of the computer that make it look a bit like those tablets Moses brought down from the mountain. The flashes of lightning in the background reinforce this definite impression that divine fire has shaped the product. ] mean, by the time the ad had run its course, | was And now —the sexy computer practically down on my knees genuflecting. Of course there is a ab- solutely nothing new about commercial artists using subliminal sexual themes to peddle whatever. As for the evocation of religious mystery as a means to get the great unwashed to buy deoderant or cars or candy bars, well, that’s old hat, isn’t it? The only news” worth reporting here is the fact that the computer sales folks have finally decided to target on the mass mind instead of the executive set. This tells me that computers really have arrived, just like washing machines and hair dryers. ] guess it only remains to be seen if the word processor will prove to be mightier than the Pershing 2. Here's hoping! 2 seek NDPers support FEDERAL ELECTION fever continues to simmer on the North Shore with Burnaby-North Vancouver NDPers the latest into the low-keyed fray. The federal consitutuency will meet Monday, June 11, to pick its candidate for the federal election expected later this year and so far members have two. can- didates to choose from. They are North Vancouver's Richard Blackburn and Mike Copes of Burnaby. 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