~ overoaive

WHAT IS the single most
_ Significant color of the 90s?
: Green of course. Because
“green is the official color
representing environmental-
. ly-friendly materials, it had
“become a dominant hue in
many prodicts, including
fashions, stationeries, elec-
tronic goods, and interior
_ furnishings.

on Is it the most popular color in
7 automobiles too? .
“A quick phone call to giant paint
; supplier DuPont contirmed my sus-
‘ picion that green is one of the
hottest’colors in today’s vehicles.
{Back in'1989, our research and
ysis ‘led us to predict that green
would be “the”, color for the next
few" years, however, we didn’ t pre-"
dict this meteoric leap,” says :
‘Robert S. Daily, DuPont’s automo-
tive fi finishes ¢ color marketing man-

ccording to DuPont’ $ recent: *
‘survey, the popularity of this envi-
ronmentally- friendly color has risen
considerably over the past couple
of years. It is now the top choice

mong the sport/compact car buy-
ers, for example, with over 16% of
‘the total marketshare. .
In luxury cars, full/intermediate-_
ized vehicles, and truck/vans,
“igreen is the second most popular.
color; trailing slightly behind white.
“If the sharp increase in demand

for green (popularity doubled in

1993), and declining interest in
white (down 4% from previous
year) are any indication, it's only a
matter of tome before green
becomes the top color in every
vehicle category.

“The fact that green is overtitk-
ing white indicates that security is
the big issue now, In these modern
times, people are looking for more
security” says Roseanne Forde,
fashion director of women’s appar-
el at DuPont.

“In addition to being the color of
the environment, green represents
balance, nermality, and security.”

Even though white is slowly los-
ing marketshare to green, it is still
the overall champion in automobile
colors, claiming almost 20% of the
marketshare, Green’s overall shure
is (59, ahead of third-place medi-
um red at 10.5%, bright red at
8.8%, and fifth-place black at 7.2%,

DuPont says that while green is
expected to stay strong for many
years to come, purple and gold
tones may emerge over the next
few years as the “hot” colors. How
do they know that?

_ “The color trend in automobiles
closely follows the fashion indus-
try,” says Michelle Huot, color
marketing specialist at DuPont's
Canadian office in Ajax, Ontario.
“By analyzing and tracking the
fashion fields, we are able to pre-
dict change in consumers’ taste,”

_ She added.

DuPont’s analysis also shows
that bi-color hues will become

- more popular over the next several -
. years. Bi-color effects (or “pearles-

cent” colors) are paint finishes - -

whose hues actually change when

viewed from different angles.
Pear! white, for example, looks |

white from a distance but in reality ‘-
_-Teflects many shades of colors. .
“ when seen at an angle under bright
‘fight.

The pearl colors were only

» available on expensive cars a few
years ago. Thanks to the advances -
in color technology, the cost of pro-

ducing these high-tech colors has
dropped considerably, and now
many 1994 cars feature them. ©
Ford’s new ‘94 Mustang sports ..
car, for example, i is one of those
cars that features this interesting
new color scheme. The bi-color

eo Aa A RA TE EN) TRY OR Ka a

AUTOMATIC TRANSMISSION
TSERVICE & INSPECTION

f we will...
«1M «Test tansmission
. E performance (road test)

+ Replace transmission
filter :

: * Clean & inspect trans.

+ Adjust linkage as

* Replace transmission
gasket

. Replace transmission
oi

LY Labour only.
ON Plus parts
& tex.

pan necessary.
Expires Junie 3/94

Service Zs
EXT ENDED HOURS OF. SERVICE
Mon.-Thurs: 7:30am-8:00pm Fri. & Sat. 7:30am-6: opm

effecis are currently offers in
sport/compact and fall/intermediate
cirs; these special color finishes are
expected to be offered on other
vehicle categories over Ihe next few
years.

The bi-colors are exciting and
different, but keep in mind that they
are also much more difficult to
repair and “match” should a bi-
color-finished car become damaged
in an accident, Not every body shop
is able to properly handle this
multi-layered, multi-colored paint
finish at this time.

DuPont is already talking lo car
companies about the next genera-
tion of colors that are expected to
arrive in the near future. It is cur-.
rently showing automakers over
150 new colors — which include the
purple, gold tints and bi-color
effects — to be used starting in the
1997 model year cars,

So if you want to stay ahead of
the times, be daring and buy a pur-
ple, pink or ‘gold- -colored vehicles.
Maybe you'll be able to retain a
higher resale value when you sell
the car five years from now.

Facey. May & 27, 1994 North Shore News - 3

THE CANADIAN Automobile
Association (CAA) in coapera-
tion with Transport Canada
recently issued a warning, to
owners of the Model 02-79C,
Cosco Lf Traveler child cur seat
manufactared {etween Jane ty
19ON and Dec, 31, LYYt.

CAA advises “int government
lesting has revealed that the
cover pad on the Ll Traveler
infant restraint does not comply
with the flammability require-
ments of Canada Motor Vehicle
Safety Standard (CMVSS) 213.1
— Infant Seating and Restraint
Systems,

When tested, the cover pad
exceeded the maximum burn rate

(TCORMOTIVE”

specified in the safety standard,
The manufacturer's records indi-
cate that 5,882 of these seats
were distributed across the coun-
try. Consumers owning this
model of restraint showd cheek
the certification label affixed to
the seat to determine the exact
date of manufacture,

Consumers who have this
model should contact
Dorei/Cosco for a replacement
pad kit at 1-800-387-2229,

The manufacturer will pro-
vide a replacement kit free of
charge and advises that con-
sumers may continue to use their
child car.seat until the replace-
ment pad is received. :

TUNE-UP SPECIALISTS.

B.C.A.A. - A.R.A. - APPROVED

AirCare - Gov. Certified #50222 .

TUNE-UPS ~ FUEL SYSTEMS - ELECTRICAL -

OUR 36TH YEAR |

_176 FEMBERTON AVE. N.VAN.

%& CONSULTATION.
85-7455.

ncludes: oe

¢ Up to 5L of Mopar.

‘Premium Oil and Filter

° 15 point inspection
ENVIRONMENTAL
CHARGE EXTRA |

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980-8501