LOCAL GROWTH IN BILLION DOLLAR INDUSTRY

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37 - Friday, March 25, 198% - North Shore News

Heat Reflective Windows for Energy Efficient Homes

According to recent ‘statshcs. home
remodelling by indrtdual home owner is a
toultt-ouhon dollar industyy wn Canada ——
with steady growth in recent vears More
money is now invested annuatly in home im-
Drovement than in new home construction
The reasons tor this trend are numerous:
ciien it makes better financial sense and
is far less distuntive to “improve rather
than move.”

“Our typical customer has considered
buying a new home and has looked ala
variety of builder's show homes.” says Pat
Alexander, Sates Manager ot Debonair 88.

“They have often lived in the same
neighborhood for a number of years, but
wanl fo upgrade. Alter analysing wha the
new homes offer, they realize hat what
they wani most is some of the modern
features in their existing home.”

Today’s consumer demands the
“straight facts’ and “knowledgeable ad-
vice" when undertaking a remodelling pro-
ject, according to John Reeves, Vice-
President. “With such a wide variety of
manufacturers and fiterally hundreds of
possible products to choose fromm, the con-
sumer needs expert help in selecting ihe
correct product to best suit his budget and
application. Our tnanagement team has
over 100 years experience in construction
between them — that transtates into solid
knowledge and advice,” he says. The com-

Fat total performance windous. ;

LONG WAVE.

_ LENGTH HEAT
RAYS REFLECTED
OFF HEAT MIRROR

EXTAUDED ALUMINUM i
* WINDOW FRAME aw,

12758 NORLAND AVE. ¢

pany also has a aualtied design artist
available to put the cuslomer’s remodelling
CONCeNS GN DANE Delore any work Deans,
This optional sien ehmmnates many costly
mistakes

John Reeves recently attended the an.
nuat “IDEAS” Conference in Toronto, spon:
sored by manutacturers and dealers of the
latest in remodetiing technology “We are
a ‘Supply and tnstall’ company and must
beep abreast of construction standards and
techniques,’ added John

The recent amalgamation of Debonatt's
technology and facilites with a targe multe
faceted construction organization has
Given Debona: 88 added strength to pur-
sue this large matket. “HEAT MIRROR
windows yall ramain at the centre of the
Company's product thrust,’ said Mr Ales-
ander. “With HEAT MIRROR™and our
21s1 Century Thermal Break Windows, we
have the perfect solution tor window
teplacement if Heat Gain or Heat Loss 15
a concern, whether you live in Vancouver
or Whistler.”

Although the company’s products have
been traditionally used in remodelling, more
and more new home builda:s are interested
in using heat reflective windows when
building energy-elficrant homes. “Some
large commercial projects are now being
specitied Heal Mirror’ glass as more ar-
chitects become aware of its qualities,”

says Roly Boyd, Deponar 4B sales

To accent Debonair 88's strang window
fine the Company is very achive im the total
fenovalion market “For a cumber of years
Debonar nas been known for quality
workmanship and ton tate products," says
Pat Alesander “We are the exclusive Cana
dian manufacturer ot 4 stucco and con.
crele Coating thai has teen used interna:
honally for over 40 years As a residential
Stucco Sealant and color finish. our product
has a proven history Vinyl siding. special
ty rooting and of course. Sunrooms and
Solanums with Heat Murror™ glass form a
jarge part of our business. added Pat

“One of the mam areas of gravin for
Debonair 88 is to actiely pursue ada
ton and total remodeling client,” says like
Turner, General Manager, new construc:
ton & commercial divigion "Thar is a
recognized need for an estaptisred com
pany that can handle comprehensive high:
Gualtly Construction from concept to com
pletion — we intend to full that need,” adds
Mike

“We are very awate that reputation 1s
everything in this business so we follow up
atter comnietion with a ‘Satisfaction Ques-
fonnaite’ and written warranties.” says
Pat. “We are building an image of being the
company people can turn to for honest
tenovation construction at a fair pice,” he adds.

EXTERIOR OF HOUSE SHOWING HEAT MIRROR * ™
GLASS SUNROOM AND VINYLTEX STUCCO COATING

“A trusted name for more than a quarter century”
“SPACE AGE’’ technology now available for your HOME

21st Century Insulated Windows

up to 160% Higher R Value than

Standard Double-Giazed. Win-
dows (refer to @BCH~ publication
H240).

SHORT WAVELENGTH
% VISIBLE LIGHT RAYS -
By TRANSMITTED

Stops heat loss. like a ...

but looks like a.

WINDOW

Windows reflect heat back inside the
house, while on hot summer. days

they help cool inside temperatures by.

reflecting outside heat.

Which. means year-round eneray

URNABY ° FREE alan 2oLSSEs :

savings.

-© Windows

“LIQUID
VINYLTEX
IS FINAL

BEAUTY FROM THE
BARREL OF A SPRAYGUN

Unique resin-based formula Liquid Vinyltex is sprayed: ‘over.
20 times thicker trian paint — at high velocity — to give
your home a lifetime cf beauty and protection. ©

Total Dependable Renovations

18 Insulating Siding

e Sunrooms .¢@ stucco Coatings. ;

° 30 Year e Additions & Remodelling |

Fibreglass Roofing ¢ High quality
-Gesigner construction

: CONGRATULATIONS _
Debonair 88

Industder Ud,

-EMCHEM SALES LTD.

‘Industcies Ud.

THORNE, ERNST, WHINNEY

ACCOUNTANTS

Industeez ltd. ..

BOGARDUS WILSON LTD.

YOUR CANADIAN OWNED
AND OPERATED GLASS

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