A24 - Wednesday, November | 11, 1981 ~North Shore News» The British Cotumbie Human Fiights. Code prohibits the publication of discrimi- natory job advertisements. Specifically, no advertisement: “~ AGE. ‘PROHIBITED TERM eoeee Oe ee a ee ke a a ace ee ae may express directly _ indirectly @ preference or limitation on the basis of RACE — RELIGION: — : COLOUR — PLACE OF ORIGIN — ANCESTRY — SEX — MARITAL STATUS or ed or ACCEPTABLE ALTERNATIVE ee ie ee i i ee Ck a oi cc CY a ee are ee | a See ee ie eo ar eed a a ee ee a i a a ee ee a ee eee ay a es a as Acon By FRANK RICHARDS (Reprinted courtesy of the publisher af Gulf Islands Driftwood in which this arti- cle originally appeared.) Human rights are an important part of living and the in- evitable balance against human wrongs. The Guide to Employment Advertising and the Human Rights Code published by the ministry of labour consOtutes a firm attack on imaginary wrongs The English language 1s) under attack! To specify the age. face, colour, relagson or sex of the person sought ts a no-no and there 1s nobody to argue. The regulation secks to avoid the employment of males rather than females or whites rather than Indians or Anglicans before Buddhists. There are other angles and mostly they are generally accepted by employers and empluyces The Human Branch of the labour has accomplished a change in the Rights ministry of pattern of employment and prejudice And to thas accomphshment the ministry has published a prayer card It as beautifully wOha red border around the tent black printing lt saves sO cclebrate crecuted and = beauliful tins a guide The card is a dic Gonary of employmemt. Butt bears oo seal of approval from oa provincial etymulogist Irina dictionary, unsigned unacknowledged = 4 and prayer EMPLOYMENT ADVERTISING GUIDE est between ustice and semantics card designed for the guidance of the unfortunate public. It is the ultimate bureaucratic attack on semantics. GOOD AND EVIL The ministry has carefully examined every possible word in connection with employment and rewrittem them to be acceptable to the minister. It tells you what you may not advertise and it tells you the new word. sanctioned by the full solemaity of the British Columbia government SATURDAY OCT. 31 11 A.M.-3 P.M. three tall Weve ot Cal pibeentye PS tres ate 087-2251 Coote un This weekend and Gee Htorerves Aga poemr tic cabana hes Cot Soa ommakor Mac rowave 1690 Marine Drive North Van Elsewhere in the Com- monwealth of Nations a man may seek a parts man. In this Great Province he may only employ a parts worker. Barmaid? Aaarrrgh! Never! At least, never in British Columbia. The acceptable alternative to the lieutenant-governor-in- council is bartender or bar waiter/waitress. Note the oblique bar ain- bar waiter/waitress. That is Brush Columbian for “or” Or. of course. “ou” Although in the far west we don't use at) After all, in Bntish Columbia, ou says GENERAL 6 ELECTRIC MICRO-WAVE DEMONSTRATION The GE Microwave hostess will demonstrating microwave cooking many non-advertised specials | ____during this event | - worker. It _ *tonfess. Bear in mind that it “would be very naughty, the ease and convemence of "2 And there’ $ another “fa no. Never try to employ a bell oy. He’s a bell hop, ac® ording té law. And there is -logic to it in modern usage. After all, how could you tell _ your grandchildren that their . grandmother used to be a “bell boy? They'd have visions “lof her clanging through ‘many a = stormy “night, - grandad wedded! her way this “odd __ bell-buoy INTERESTING A body man is a _ body sounds more interesting that way. I must indeed, to call for a young body worker, Very naughty! Musn’t specify age! A busboy is right out. A traygirl has been given the disapproval. They are now busboy/girl. That obliqué stroke gets into some very tight spots under B.C. law. Likewise the cameraman. He is now a cameraman/woman. You might think he. looks dif- ferent, but those around the office look just about the same as they used to when they were men or women. There shall be no cleaning women or cleaning ladies. They are cleaners. And that’s fine, because the term has already come into use quite naturally. But it’s nice to know what you don’t need to know just to know you were right all along. The doorman is replaced by a door attendant. I once knew the former doorman from the Waldorf-Astoria. He was a distinguished naval officer ‘and I'm sure that his delight in his doorkeeping experience would have been obliterated in his at- tendancy. Draftsman ts out and draftsperson is in. Now why would British Columbia legislate draftsperson rather than draft attendant, draft worker, draft hop, drafter or draftsman/woman?- The pattern of consistency is getting inconsistent. NEVER KNEW ONE Farm man is out as well. Me? I never knew it was in. Hired man isn't listed, but doesn't that have closer constitutional ties with the Canadian farm” Never employ a host or hostess. You must employ a host/hostess Oh, let us weep for the dead httle English word that has been be on hand _ that’s. legal. B.C. government stamp of © so nearly. rejected by the British Columbia govern- nrent! That little word, “or”. A foreman.‘is a foreman, _mate or female. And I never knew! All those years and I thought he was simply a male! Wait till I see him! A handyman is a handy pérson to have around and But a handy person is probably a handy man to have around, but Impact particular illustration or a PORTEOLIO Media. Other C all me at the Tim Francts | ( reative Director 980-0511 in advertising energy and talent to create. I want to talk to you about how your business can benefit from professionally designed advertising. Your presentation should be specially designed to compli- ment your business and to attract your market. visual presentation in your newspaper ads, business cards, etc., money. Whether it be concept, totally campaign, including finished art for any visual media, the Art Department at the NORTH SHORE NEWS can assist you. Prices are competitive with any agency or graphics house in Vancouver, and I will gladly give you an estimate Newspaper ads. Newspaper editorial design and iHlustration, Magazine ads bus boards, bus shelter ads and posters Corporate logos, Record album cover, brochures stathonery and T shirts | NORTH SHORE NEWS don’ t ever advertise it! ‘And you mustn't, not ever, advertise for a housewife or mother. It must™"be a homemaker; not ‘a homeperson and not a homeman/woman. How did the provincial etymologist ever come up with that one? I don’t argue. I daren't argue. But Ill see through the janitor/janitoress or CONTINUED ON PAGE A25 takes time, Proper, consistent can make you design, coordinated north shore news